Create and Express as Never Before

Nikon 1 J1 for the freedom to capture, communicate and connect with life. Bring quality, depth and passion to visual storytelling and spark conversations through photos, movies and multimedia. Your zest for life is fueled by a desire to communicate all that you experience. Share the very incredible world that is yours with Nikon 1.

Pre-Order Now!

Availability expected mid-October, 2011 in limited quantities.

Compatible Lenses

Pancake Lens 10mm f/2.8mm
VR 30-100mm f/3.8-5.6 Zoom
VR 10-100mm f/4.5-5.6

Infuse your world with imagery

For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.

Revolutionary new Nikon 1 system breaks visual barriers

Innovation in technology and design

Today, all it takes is a single imaging device to capture and share every moment of an incredible and connected life. Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture. Ensure image precision through the new, compact interchangeable lens system featuring image stabilization (VR II) and superior fast and quiet autofocus motors built on the NIKKOR heritage of optical excellence.

Focus that's as fast as you

Capture all the action

Not a moment is missed with a camera that keeps up with you! Always on the go, you know moments worth sharing can happen all the time. Don't let your creativity be hindered by slow focus speed; Nikon 1 J1 delivers an amazing 10fps speed in autofocus mode. Grab every turn of the swimmer as he leaps from the high dive and glides into the water below. Even fast moving action like this is rendered with amazing clarity—thanks to an incredible 73 point AF array continuously working to ensure everything is sharp and clear.

For moments that deserve more

Motion Snapshot brings photos to life

Certain snapshots from life evoke emotions that just cannot be retold with merely a photograph. Remember the feelings you had while watching a wave crash to the shore or fireworks exploding overhead? Make those moments come alive in a single click using Motion Snapshot. Reveal the essence that can't be captured in a single photo.

Share a richer experience

Simultaneously capture Full HD (1080p) movies and photos

There will be moments when you're recording a great movie and an opportunity to grab an amazing photo comes along. Capture both at the same time! Start your movie recording with a touch of a button. See that great still? Hit the shutter even during record mode. Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. Infuse even more personality into multimedia creations by adding slow motion. For times when photos alone are not enough, family and friends will appreciate your expressions brought to life.

Get the best of what's seen

Let the camera do the work with Smart Photo Selector

For all the times you wished your camera could capture those great spontaneous moments while they unfolded in front of you, there is Nikon 1. Have too many blurry or poorly lit photos? Or how many photos do you have where someone's eyes were shut? With a single touch using Smart Photo Selector there are no more imperfect photos. Get the best of what you see. Engage in the moment while you let the camera do the work for you.