α (alpha) DSLR Cameras

Take better pictures

"Technologies that makes picture taking faster, easier, and more familiar for first-time DSLR users.” That’s the official pitch from Sony in describing their Alpha line of DSLRs. These cameras are a treat for photographers at all levels, by capturing superbly detailed images with rich tones and vibrant colours.

Product line up

α850 DSLR Camera

35mm full frame size digital SLR, incorporating 24.6-megapixel resolution and integrated full-size “SteadyShot Inside” technology

Inheriting technology and design from the flagship α900, the α850 places the 24.6-megapixel resolution* of the 35mm full-frame Exmor™CMOS sensor as well as the stunning response and imaging performance of Dual BIONZ™ processing engines in the hands of more discerning photographers whose skills and vision deserve the best.If only superior detail, natural color and gradation, intuitive handling,and outstanding fit-and-finish will do, this is the camera for you. This is a camera for the serious photographer ? whether you’re serious about artistic expression, professional quality, or simply photographic enjoyment, the α850 will help you take your images to the next level. The dream of image quality approaching medium-format standards with digital SLR handling and speed is finally within reach.

α550 DSLR Camera

14.2 MP CCD, Exmor CMOS Sensor, Quick AF Live View, 7 Frames Per Second and integrated SteadyShot™ that works with any α lens

Designed from the ground up to bring live view into the digital SLR mainstream, they set a dramatic new standard in image quality,and can help you get shots you've never gotten before. Numerous new technologies and image processing algorithms are employed to reduce noise and ensure rich, realistic color underthe widest possible range of conditions. So you can take advantage ofmore shooting opportunities, and see your photos come alive with thevividness of precious memories. Speed and responsiveness are alsomuch improved, and battery life has been extended to provide powerfor up to 950 shots.

α500 DSLR Camera

12.3 MP CCD, Exmor CMOS Sensor, Quick AF Live View, 5 Frames Per Second and integrated SteadyShot™

Designed from the ground up to bring live view into the digital SLR mainstream, they set a dramatic new standard in image quality,and can help you get shots you've never gotten before. Numerous new technologies and image processing algorithms are employed to reduce noise and ensure rich, realistic color underthe widest possible range of conditions. So you can take advantage ofmore shooting opportunities, and see your photos come alive with thevividness of precious memories. Speed and responsiveness are also much improved, and battery life has been extended to provide powerfor up to 1,000 shots*

α380 DSLR Camera

14.2 megapixel, Live View with Quick Auto Focus, SteadyShot INSIDE™ image stabilization, on-screen Help Guide, Graphic Display, 2.7" Clear Photo LCD Plus™ display, 18-55mm standard zoom lens

Blending breathtaking photography with easy-to-use operation, the lightweight and stylish Sony α DSLR-A380L DSLR camera is ideal for step-up digital photographers. The α380 brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7" LCD screen. Plus, 14.2 megapixel resolution provides superb image detail, and exceptionally quick AF response helps you capture the perfect moment. Moreover, SteadyShot INSIDE™ in-camera image stabilization reduces blur with every Sony, Carl Zeiss® lens, and legacy Minolta® a-mount lens, while the on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The α380L comes with an 18-55mm standard zoom lens.

α330 DSLR Camera

10.2 megapixel, Live View with Quick Auto Focus, SteadyShot INSIDE™ image stabilization, on-screen Help Guide, Graphic Display, 2.7" Clear Photo LCD Plus™ display, 18-55mm standard zoom lens

Striking a perfect balance between ease-of-use and powerful features, the Sony α DSLR-330L digital SLR camera puts better pictures at your fingertips. The α330 offers the convenience of Live View, which lets you compose and capture shots via a tiltable 2.7" LCD screen while 10.2 megapixel resolution provides superb image clarity, and exceptionally quick AF response helps you capture the perfect moment. Plus, SteadyShot INSIDE™ in-camera image stabilization reduces blur, while the on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The α330L comes with an 18-55mm standard zoom lens.

α230 DSLR Camera

10.2 megapixel, SteadyShot INSIDE™ image stabilization, on-screen Help Guide, Graphic Display, 2.7" Clear Photo LCD Plus™ display, high sensitivity ISO 3200, 18-55mm standard zoom lens

Capture your precious moments with improved clarity and reduced blur with the Sony α DSLR-A230L digital SLR camera. Brimming with features, the α230 combines high-resolution 10.2 MP, simple operation, high sensitivity (ISO 3200), and advanced noise reduction. Plus, Eye-Start Autofocus and pop-up flash help you shoot faster while SteadyShot INSIDE™ in-camera image stabilization works with virtually every lens. In addition to the on-screen Help Guide and convenient Creative style settings, the α230L has a bright 2.7" LCD and comes with an 18-55mm standard zoom lens.