ExpoDisc 77mm White Balance (Neutral) Filter

ExpoDisc 77mm White Balance (Neutral) Filter

Get accurate color in difficult lighting with the ExpoDisc White Balance Filter, the fast and easy digital white balance filter. Spend more time shooting and less time on workflow. Simply read and set white balance with The ExpoDisc in place before shooting and you'll reduce or eliminate the need for post-capture adjustments. Get the white balance solution that is quickly becoming the preferred method of achieving accurate color balance for professional photographers today.

Key Features

• Fine tune color at point of capture
• Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity; Until now, photographers have had to rely on gray/white cards to solve this problem
• ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods; It is a neutral diffusion filter that gathers ambient light from 180 degrees and passively transmits 18% of it through to your camera's light meter; The resulting "gray frame" accurately represents the average colorcast of the light in which the photograph is taken.
• From this gray frame, you then can set a custom white balance that results in accurate color in most lighting conditions; Your camera effectively compensates for and neutralizes the colorcast it sees through the ExpoDisc "gray frame"
• Works in mixed, or difficult lighting conditions
• Replaces your gray and white cards
• Spend more time shooting and less on workflow
• It's convenient, fast and easy to use