ExpoDisc 77mm Warm Balance (Portrait) Filter

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WebCode: 218018 Mfr item: ExpoD77W

Price:	$129.95

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ExpoDisc 77mm Warm Balance (Portrait) Filter

The Digital Warm Balance Filter is a calibrated, colored diffusion filter with a bias that forces the digital camera to add precise quantities of red and green color to a neutral balance. The filter is excellent for warming (or balancing) skin tones in indoor or outdoor portraits and scenery. It decreases color temperature; adds healthy skin tone to images shot in open shade or overcast conditions; slightly reduces the bluish cast on overcast days or at high noon; reduces excess blue from flash indoors or in daylight flash-fill; as well as warms sea, sky and high altitude shots.

Key Features

Fine tune color at point of capture
Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity; Until now, photographers have had to rely on gray/white cards to solve this problem
ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods; It is a neutral diffusion filter that gathers ambient light from 180 degrees and passively transmits 18% of it through to your camera's light meter; The resulting "gray frame" accurately represents the average colorcast of the light in which the photograph is taken.
From this gray frame, you then can set a custom white balance that results in accurate color in most lighting conditions; Your camera effectively compensates for and neutralizes the colorcast it sees through the ExpoDisc "gray frame"
Works in mixed, or difficult lighting conditions
Replaces your gray and white cards
Spend more time shooting and less on workflow
It's convenient, fast and easy to use

Do I need a filter for a digital SLR camera?

The simple answer to this is yes! Although your images can be edited using imaging programs such as Photoshop, there are some filters that you just can not mimic its results in imaging programs. A suggested type of filter is a UV or Ultra-Violet. While ultraviolet light is invisible to the human eye, it can nevertheless show up on a film image as an undesirable blueish cast; it can even result in a blurring effect. Recommended to be used as a means of protection for the lens (digital slr included), these filters can be left on at all times as it is completely clear and will not change the colour or density of light. Ideal for photography of expansive spaces like mountains and sweeping landscapes.

The second helpful type is a polarizing filter. Reflections of water and other reflective surfaces, like glass, can cause major problems for your images. Polarizing or polarizer filters can fix them because they remove glare from non-metallic surfaces, ensuring a crisp, clear, more colour saturated image. Reflected light can also wash out an image, but polarizing filters combat this nicely by producing deeper colour saturation. Ideal for outdoor photography, a polarizing filter can be rotated for desired effects and the results will produce dramatic blue skies and better contrast and colour.

Read the Filter Buying Guide