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Sony Alpha DSLR-A700 Body

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WebCode: 233823 Mfr item: DSLRA700

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Sony Alpha DSLR-A700 Body


Digital SLR camera α700



  • Sublime image quality
  • Newly developed, 12.2-megapixel CMOS sensor - Exmor™ 
  • Advanced Bionz™ image processing engine 
  • Super SteadyShot® inside?advanced body-integrated image stabilization effective with all α lenses Sensational viewing 
  • HDMI port for direct, high-quality playback on a full-size HDTV screen with PhotoTV HD 
  • Large, 3.0" 921,000-dot (approx.) Xtra Fine LCD State-of-the-art camera features 
  • Fast and accurate 11-point center dual cross AF sensor 
  • Full-resolution, 5 fps continuous shooting 
  • Quick Navi interface for easy, intuitive operation 
  • All this and more packed in a dust- and moisture-resistant* magnesium alloy body
*Not waterproof or splashproof


Revolutionary new 12.2-megapixel (effective) CMOS sensor - Exmor™


Proprietary new on-chip column A/D conversion and dual noise reduction


The α700's new Exmor CMOS sensor, developed and manufactured exclusively by Sony, maximizes the performance potential of the α lens lineup with 12.2-megapixel resolution that's rich in highlight and shadow detail. Because proprietary Sony noise reduction technologies are applied both before and after analog-to-digital conversion, right on the Exmor CMOS sensor itself, signal output is exceptionally clean even at sensitivity settings as high as ISO 3200. In addition, a 3-layer low pass filter preserves high-resolution detail while suppressing moiré effects and color artifacts.


35mm F1.4G (SAL35F14G), M mode, 1/320 sec., F4, ISO 200, White balance: Custom

Advanced new Bionz™ image processing engine


Another step forward in the evolution of image quality


The α700's new Bionz image processing engine employs proprietary Sony technology to capture colors with a rich sense of texture and depth, just as the human eye perceives them. It begins with a cleaner signal because the Exmor CMOS sensor's on-chip circuitry suppresses noise from the outset, and it packs the power needed to process the sensor's massive data output with lightening speed. What's more, Bionz refines the signal even more by screening out noise during both RAW data conversion and image processing, faithfully reproducing the full range of detail, contrast, and color that is captured by α lenses.


70-200mm F2.8G (SAL70200G), M mode, 1/800 sec., F4, ISO 200, White balance: Custom


(1) Lens (2) Captured image (3) On-chip column A/D conversion + Dual noise reduction (4) RAW data noise reduction (5) Image processing (6) Data compression (7) Recording to memory media: MemoryStick / CF card


Look sharp, with Super SteadyShot® Inside


Improved body-integrated image stabilization that works with any α lens


The α700 incorporates an improved version of our Super SteadyShot image stabilization system to help prevent blurring caused by camera shake. Unlike lens-based systems, the Super SteadyShot system is built into the camera body and works by shifting the image sensor. As a result, it can provide protection against blurring with any α lens. What's more, the new system's more effective stabilization enables users to shoot at shutter speeds from 2.5 to 4 steps slower than would otherwise be possible, so even shots that would normally require the use of a tripod or flash can be taken handheld

Vario-Sonnar® T* DT16-80mm F3.5-4.5 ZA (SAL1680Z), M mode, 1/8 sec., F4, ISO 200, White balance: Custom


Comparison of body-integrated image stabilization effect

Super SteadyShot OFF                      Super SteadyShot ON


Because the Super SteadyShot system is mounted inside the α700's body, it provides effective image stabilization with any α series lens.


Faster, more precise, 11-point autofocus system


Improved accuracy with moving subjects and large-aperture lenses



100mm F2.8 Macro (SAL100M28), A mode, F4.5 (1/10 sec.), +1.0EV, ISO 100, White balance: Daylight

A new, center dual cross 11-point AF sensor system, developed and manufactured by Sony, significantly boosts autofocusing accuracy and speed to ensure fewer missed shots. The 11-point layout allows great freedom in how subjects are framed, and the system's quick response heightens accuracy when shooting moving subjects. In addition to the center dual cross sensor, a dedicated new sensor has been incorporated to significantly boost focusing precision when shooting at apertures of F2.8 or larger.



The 11-point layout makes it easy to focus on the subject's eyes when taking vertically oriented portrait photos, and it provides good coverage for quick, precise focus with moving subjects, too.


D-Range Optimizer for superior exposure balance


Optimum exposure and contrast in backlit situations


The α700's D-Range Optimizer helps you take advantage of the Exmor CMOS sensor's wide dynamic range, and obtain richer shadow and highlight detail in backlit situations. In Standard mode, it assures more natural exposure balance by optimizing brightness and contrast for the image overall. In Advanced mode, it analyzes each area of the composition separately and offers 5 optimization levels for finer control, as well as a new D-Range Optimizer bracketing function that records the image at three different optimization levels for easy best-shot selection.


3.0" Xtra Fine LCD


920,000-dot (approx.) resolution for ultra-sharp image display


On-the-spot image review is one of the fundamental benefits of digital photography, and the α700 maximizes that advantage with a big, new 3.0" Xtra Fine LCD. Boasting a pixel count approximately four times higher, and contrast approximately 2.8 times higher, than our previous 2.5" monitor, it has a screen display resolution of 270 ppi ? higher even than the 200 ppi resolution that is generally acknowledged to be the upper limit of what the human eye can distinguish. Hybrid construction and AR (Anti-Reflective) coating assure that fine details are easy to see even when viewing the monitor outdoors.


Improved body-integrated image stabilization that works with any α lens


The α700 incorporates an improved version of our Super SteadyShot image stabilization system to help prevent blurring caused by camera shake. Unlike lens-based systems, the Super SteadyShot system is built into the camera body and works by shifting the image sensor. As a result, it can provide protection against blurring with any α lens. What's more, the new system's more effective stabilization enables users to shoot at shutter speeds from 2.5 to 4 steps slower than would otherwise be possible, so even shots that would normally require the use of a tripod or flash can be taken handheld.

(1) Luminance (2) R channel (3) G channel (4) B channel


D-Range Optimizer for superior exposure balance


Easy one-handed access to settings while shooting


A quick press of the Function (Fn) button switches the LCD from standard information display to Quick Navi information display, where you can quickly and easily adjust shooting parameters simply by choosing them with the multi-selector and rotating the front or rear control dial. With Quick Navi, your creative flow isn't interrupted because you can exercise complete control using only the thumb and forefinger of your right hand.


(1) press (2) choose (3) adjust



PhotoTV HD -  a new dimension in viewing pleasure


Stunning resolution and detail, displayed right on your TV


For the ultimate experience in home viewing pleasure, the α700 can be connected directly to a Sony BRAVIA™ HDTV to enable 1920 x 1080 full-resolution PhotoTV HD display. With BRAVIA PhotoTV HD, you'll enjoy a totally new viewing experience, one that combines the transparent clarity, color fidelity, and rich contrast of slide film with the big-screen impact of a slide projector. From skin tones to waves on a beach, BRAVIA PhotoTV HD brings out radiant beauty in every detail, filling the room with luminous, high-resolution images that launch photography into a new dimension.

*Compatible Sony BRAVIA HDTV and HDMI cable (sold separately) required for PhotoTV HD viewing.


All About Sensor Sizes

The sensor size affects many factors in your images and the functions of your camera body. It has a major impact on the quality of your image, how your lens functions, and how it performs in low light conditions.

There are three basic size categories for sensors: Four Thirds, APS, and Full Film Format. As noted in the chart below, the smaller sensors are used in point and shoot cameras while the larger ones are found in DSLR models.

Four Thirds sensors have become a standard for Olympus and Panasonic at a size of 13.5mm by 18mm, while APS sensors are close to that of the original APS film size. Most DSLR cameras fall into the APS size range (14mm by 21mm to 16mm by 24mm), often described as 1.5x, 1.6x, or 2.0x crop factors.

Sensors that are the same size as 35mm film format are also called full-frame sensors. This full frame sensor allows you to use lenses without the complication of focal length magnification factors and produce the highest quality images in DSLR cameras. The sensor size is a true 24mm by 36mm, just like a frame of 35mm film.

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