There's never been a better time to go Full-Frame. But hurry, the Sony Full-Frame Sale only lasts till March 8th*.

*some exclusions apply


Sony a7s II Body

The a7S II delivers an awe-inspiring sensitivity range of ISO 50-409600, delivering stunning image quality when shooting in the most challenging lighting conditions - from the brightest of mornings to the darkest of nights. Other features include 5-axis image stabilization and the ability to record movies in 4K internally through use of the advanced XAVC S codec4.


Sony a7r II

The Sony a7R II is an impressive 42.4-megapixel full-frame stills camera, delivering medium format-like resolution. On the other hand, it's a camera that feels right at home on a major movie set, capable of recording immaculate 4K video internally. And as if that's not enough, the a7R II comes equipped with 5-axis stabilization, and more.


According to Sony, the a9 is the most technologically advanced, innovative digital camera they have ever created.

The new a9 offers a level of imaging performance that is simply unmatched by any other camera - mirrorless, SLR or otherwise. It features the world's first full-frame stacked CMOS sensor, 24.2 MP2 resolution. Plus, it offers continuous shooting at up to 20fps, 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second, silent vibration-free shooting, and more.

Key Features:
  • 24.2-megapixel 35 mm full-frame stacked CMOS sensor with integral memory
  • BIONZ X image processing engine
  • High-speed continuous shooting of up to 20fps4 with AF/AE tracking
  • 693-point wide-area phase-detection AF
  • 5-axis image stabilisation with effectiveness equivalent to 5.0-stop19 slower shutter speed

Sony Alpha A7RIII Body - Inspiring maximum creativity

Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences. 

Key Features:

  • 42.4 Megapixel
  • Full Frame Sensor
  • 10 FPS Continuous Shooting
  • ISO 100 - 32000 (Expandable up to 102400)
  • Doubled Battery Capacity
  • Tilting Touchscreen

Sony Alpha a7II - It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.

Enter a whole new level of sophistication and control. With thea7II in hand, images are gorgeous from corner to corner, courtesy of Sony's 35mm full-frame 24.3 MP Exmor CMOS image sensor and BIONZ X image processing engine. For extremely high image quality and minimal noise, record movies in the high-bit-rate XAVC S format, which enables Full HD image recording at 50Mbps (60p/50p, 30p/25p, 24p). Whenever fleeting photo opportunities arise, you can always depend on state-of-the-art Fast Hybrid AF. And finally, say goodbye to five types of camera shake! 5-axis image stabilization lets you zoom, snap close-ups and capture night scenes with greater clarity.

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Sony A6000 Black w/ 16-50mm Power Zoom Lens

The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market.


Sony A6500 Black Kit w/ 16-50mm Power Zoom Lens

The a6500 professional-class APS-C interchangeable-lens camera features unbeatably fast autofocus; High-density Tracking AF Technology with comprehensive phase-detection AF point coverage; enhanced buffer for continuous shooting at up to 11fps (Hi+); 5-axis optical image stabilization; and touchscreen focus control.


Sony DSC-RX10IV Cyber-Shot

Top-speed AF meets super zoom range

Now, it's easier to capture more stunning stills and movies at every opportunity. The new RX10 IV is much more than a solid, smart all-in-one compact-it packs enough ground-breaking innovations for even professionals to marvel at, from the ultra-fast AF system of its kind, to legendary optics throughout its 25x zoom range, to extraordinarily precise, powerful image processing and more.

Sony Lenses | See All

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Introducing Sony's new 100-400mm Super Telephoto Zoom Lens

The first super-telephoto zoom in Sony's flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.

Key Features:
  • G Master super-telephoto zoom
  • High resolution at any focal length
  • Natural rendering and color
  • Clarity and contrast in any light
  • Compact, lightweight and mobile
  • Clear, blur-free images without a tripod
  • High reliability in harsh conditions

Sony SEL FE 24-70mm f/2.8 GM Zoom Lens

A new era of standard zoom performance. No-compromises design and technology in a new constant F/2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies .


Sony SEL FE 70-200mm f/2.8 GM OSS Zoom Lens

The standard zoom redefined. G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.

Sony SEL FE 28mm f/2.0 Lens

An excellent choice as a second lens to supplement a basic lens kit, this full-frame 28mm wide-angle prime features a bright F2.0 maximum aperture and outstanding overall optical performance.

Sony SEL 35mm f/1.8 Lens

There's a very good reason why 35mm is one of the most popular focal lengths for use on APS-C format cameras. The full-frame equivalent focal length is 52.5mm, providing "normal" perspective-similar to that experienced with the naked eye.

Sony SEL FE 50mm f/1.8 Lens

Featuring ZEISS T* (T-star) coating, five aspherical elements including a large diameter AA (advanced aspherical) element with outstanding surface precision and three ED (Extra-low Dispersion) glass elements in a high-performance optical design.

Sony SEL FE 90mm f/2.8 Macro G OSS Lens

The first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld! A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.

Sony SEL 10-18mm f/4.0 OSS Zoom Lens

The SEL-1018 super wide-angle zoom lens is perfect for taking photos of sweeping landscapes and producing striking images with emphasized perspective. If you're seeking a wider minimum focal length than offered by standard wide-angle zoom lenses, the SEL-1018 is the ideal choice for you.

Sony SEL 18-105mm f/4.0 G OSS Power Zoom Lens

The first Sony G Lens created specifically for E-mount cameras is true to its heritage, achieving outstanding resolution and contrast throughout the zoom range thanks to an advanced optical design that incorporates two ED glass elements and three aspherical elements.

You can buy a camera just about anywhere, but why would you?

If you're in the market for just any camera -- any store will do. But if you're serious about getting the right camera, camcorder or, for that matter, any number of photo or video products, then your choices are narrowed to one. At Vistek, we do everything to make sure you know what you're buying. That the camera you purchase now, will perfectly accommodate what you plan to do with it next year.