It's hot. And we're not just talking about the weather. This Sony sale highlights spectacular prices on alpha series cameras. Plus, unbelievable prices on Sony lenses. Don't wait. You only have until July 5th, 2018 to take advantage of special Sony pricing.

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Sony Alpha A7RIII Mirrorless Body w/ SEL FE 24-70mm f/4.0 ZA Vario- Tessar T* E-Mount Lens

Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The a7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.

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Sony Alpha A7RII Mirrorless Body w/ SEL FE 24-70mm f/4.0 ZA Vario- Tessar T* E-Mount Lens

If you've ever dreamed of owning one camera that offers photo and video at its best - this would be the time to stand up and rejoice. Because your dream camera is here - the Sony a7R II. The Sony a7R II allows you to capture full-frame high resolution 42.4 megapixel stills in one hand. In the other, spectacular 4K video recorded to Sony's XAVC-S format - internally. Yessiree, no external recorder required!

Full Frame mirrorless wonders on Sale

These are the cameras responsible for changing the imaging landscape. Sony alpha full-frame mirrorless cameras have caused many photographers and filmmakers to question further use of their DSLRs.

Sony Alpha A7SII Mirrorless Body

Offering ultra-high sensitivity and wide dynamic range across the entire ISO range plus 5-axis image stabilization for greater shooting control, the a7S II delivers stunning image quality for photographers who shoot in the most challenging lighting conditions -- from the brightest of mornings to the darkest of nights.*Lens not included.

Sony Alpha A9 Mirrorless Body

The new a9 offers a level of imaging performance that is simply unmatched by any other camera -- mirrorless, SLR or otherwise. It features the world's first full-frame stacked CMOS sensor, 24.2 MP2 resolution. Plus, it offers continuous shooting at up to 20fps, 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second, silent vibration-free shooting, and more. *Lens not included.

Sony Alpha A7II Mirrorless Body - A New Frame of Mind

No other full frame, interchangeable-lens camera is this light or this portable. 24.3MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely. *Lens not included.

Key Features:

  • 24.3 Megapixel
  • Full Frame Sensor
  • BIONZ X image processing engine
  • 5 fps high-speed continuous shooting
  • 3.0" 1.23M dot LCD tilts for high and low angle framing
  • 4K HDR movie recording capability

Gain control of expressive freedom

Sony has outfitted the a7III with advanced imaging technologies borrowed from their acclaimed and more costly a9 and a7RIII.

Sony Alpha A7III Mirrorless Body

With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10fps, 4K movie recording capability, and operability that has been dramatically upgraded from the a7 II allow you to capture more decisive moments.

Key Features:

  • 24.2 Megapixel
  • Full Frame Sensor
  • Sensitivity range up to ISO 51200
  • Fast Hybrid AF with 693 phase-detection
  • High-speed continuous shooting of up to 10fps
  • 4K HDR movie recording capability

alphas, alphas and more alphas.

Sony alpha cameras come in a variety of sizes. If a full-frame mirrorless Sony alpha is too much camera for you, check out the great prices on Sony's spectacular 6000-series alphas.

Sony Alpha A6500 Mirrorless Black Body

The a6500 professional-class APS-C interchangeable-lens camera features unbeatably fast autofocus; High-density Tracking AF Technology with comprehensive phase-detection AF point coverage; enhanced buffer for continuous shooting at up to 11fps (Hi+); 5-axis optical image stabilization; and touchscreen focus control.

Sony Alpha A6300 Mirrorless Black Body

Stay true to your aim with the world's fastest (0.05-s) autofocus with the world's most (425) phase-detection AF points, exemplary image quality and the ultimate in 4K recording. *Lens not included.

Sony Alpha A6000 Mirrorless Black Body

The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market.

Sony Lenses | See All

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Sony SEL 18-110mm f/4.0 G OSS Power Zoom E-Mount Lens

G Lens optical performance delivers image quality that is suitable for 4K production throughout , right out to the image periphery.

Sony SEL 18-200mm f/3.5-6.3 OSS Power Zoom E-Mount Lens

Perfect for a wide range of shooting situations, the Sony SELP18200 lens offers wide to super telephoto coverage in one versatile lens.

Sony SEL FE 28-135mm f/4.0 G OSS Power Zoom E-Mount Lens

Independent control rings for zoom, focus, and iris using physical stops are provided for the first time into an E-Mount an lens.

Sony SEL FE 100mm f/2.8 STF GM OSS E-Mount Lens

A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining an exceptional standard of resolutio

Sony SEL FE 16-35mm f/2.8 GM E-Mount Lens

No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner.

Sony SEL FE 85mm f/1.4 GM E-Mount Lens

Designed and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.

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Sony VGC1EM Vertical Grip for Alpha A7, A7R & A7S

Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip. Designed for use with Alpha Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip.

Sony VGC2EM Vertical Grip

Take a firm hold of your shooting with the VG-C2EM vertical grip, designed to give you optimal stability for your a7 II, a7R II and a7S II. An additional battery tray means that you can enjoy up to a total of 190 minutes continuous recording, while three extra buttons give you instant control over custom assign functions.

Sony LAEA4 A-Mount Lens Adapter

Attach Alpha A-mount lenses to your E-mount full frame camera body and enjoy full-time continuous Phase Detection AF while capturing stills and video with world's first full frame mount adaptor to be equipped with Translucent Mirror Technology. Plus, aperture drive mechanism enables Auto Exposure with compatible A-mount lenses.

Sony LAEA3 A-Mount Lens Adapter

Get more from your Full Frame or APS-C E-mount camera with this A-mount lens adapter. An aperture mechanism supports auto exposure for sharp images.

Sony HVLF45RM Flash

Sony's HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.

Sony HVLF32M Flash

Give your photos a burst of light with the HVL-F32M Adjustable Flash. Bounce the flash up, down, left, and right to deliver the brightness you need, while the built-in wide panel disperses light. The compact, lightweight flash resists dust and moisture and comes with a durable carrying case and shoe cap.

Sony XLRK1M XLR Adapter Kit w/ Mic for A99, VG900, VG30

The XLR-K1M adapter and microphone kit meets the audio needs of professional movie production by providing two pro-standard XLR terminals that reliably connect your camera with professional XLR-connected microphones, mixing consoles and sound studios.

Sony XLRK2M XLR Adapter Kit w/ Mic for A7 Series, RX Series

Enhance sound recording with the lightweight XLR-K2M Adapter Kit and Microphone. Enabling perfect directional frequency response, the adapter kit is ideal for weddings, interviews, and even bird watching.

You can buy a camera just about anywhere, but why would you?

If you're in the market for just any camera -- any store will do. But if you're serious about getting the right camera, camcorder or, for that matter, any number of photo or video products, then your choices are narrowed to one. At Vistek, we do everything to make sure you know what you're buying. That the camera you purchase now, will perfectly accommodate what you plan to do with it next year.