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X-Series Sale & New Product Announcements!

What Xcitement! There's only one thing better than carrying a new Fujifilm X Series camera. And that one thing is getting it at an unbelievable price. Savings on X Series cameras and lenses runs until June 28th, 2018.

Time to reignite your passion

Every day, photographers are jumping on the Fujifilm bandwagon, giving up their DSLRs for a new Fujifilm X Series camera and lens. Maybe it's time you boogied to Fuji.
TOP SELLER

Fujifilm X-H1 Kit w/ Vertical Power Booster & 2 x NP-W126S Batteries

The new X-H1 offers exciting features tailored to meet the needs of professional photographers and videographers. Its 24.3MP APS-C X-Trans CMOS III sensor delivers outstanding image quality with enriched depth The X-H1 is also the first model of the X series to feature a 5-axis image stabilization. In addition, it has a flicker reduction mode, which guarantees reliable exposure results even in difficult lighting conditions, such as indoor sports photography.


HOT NEW PRICE

Fujifilm X-T2 Black Body

With its 24.3MP APS-C X-Trans CMOS III sensor and high-performance X Processor Pro image processing engine, the X-T2 fulfills the high standards of the FUJIFILM X system. The addition of 4K/2K video takes it one step beyond. With a string of features including high speed 1/32000 shutter, Intelligent Hybrid Phase detection AF, weather resistant body, 3-way tilting 3.0" LCD, 2.36 Million dots EVF and dual SD UHSII memory card slots, the X-T2 makes a fitting successor to the popular FUJIFILM X-T1.


Fujifilm X Series Lenses

Xcellent lenses built for X Series cameras. And best of all, they're priced to go!

Fujifilm Lenses

Like bread and butter or chocolate and peanut butter, Fujinon X-Series lenses are designed and built to embellish all the fantastic qualities of Fujifilm X-series cameras. They achieve high resolving power at the focus point and provide beautiful bokeh. Make the most of your Fujifilm X-Series camera. Attach one of the many Fujinon X-Series lenses.

The Xtremely successful Fujifilm X-T20

The X-T20 is renowned for delivering outstanding image quality, especially when paired with an X Series lens.
HOT PRODUCT

Fujifilm X-T20 Silver Body

The FUJIFILM X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot. Featuring Fujifilm's X-Trans CMOS III, a 24.3-megapixel APS-C sized sensor renowned for outstanding image quality when combined with high performance XF lenses.





HOT PRODUCT

Fujifilm X-T20 Black Body

The FUJIFILM X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot. Featuring Fujifilm's X-Trans CMOS III, a 24.3-megapixel APS-C sized sensor renowned for outstanding image quality when combined with high performance XF lenses.





The ravishing new retro-styled X-T100

If its retro charm doesn't win you over, the X-T100's long list of outstanding features will.
NEW

Fujifilm X-T100 Black Body

The FUJIFILM X-T100 combines a 24.2 megapixel APS-C sensor with the image processing engine to achieve FUJIFILM's renowned photo quality.

  • APS-C CMOS sensor
  • 24M effective pixels
  • 3.0-inch three-directional tilting LCD screen
  • ISO sensitivity 5100



NEW

Fujifilm X-T100 Black Kit w/ XC 15-45mm f/3.5-5.6 OIS PZ Lens

Retro styled, portable in size and built around a powerful 24-megapixel APS-C CMOS sensor, the FUJIFILM X-T100 mirrorless digital camera is the ideal companion for creative everyday photography. XC15 45mm F3.5-5.6 OIS PZ lightweight, compact power zoom kit lens takes wide and close up shots.



Medium Format gets X rated.

Not only is the Fujifilm GFX a technical phenom. With savings up to $1250, it's a price breakthrough.
TOP SELLER

Fujifilm GFX 50s Body 51.4MP w/ Fujinon GF 32-64mm f/4.0 R LM WR Zoom Lens

FUJIFILM GFX 50S combines an extraordinary sensor, processor and design with FUJINON lenses to give users the ultimate photography experience. The innovative GFX system utilizes a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor with approximately 1.7x the area of a 35mm sensor.



Street Photography at its best

Where other cameras may scare subjects away, people warm to Fujifilm. It's like a working conversation piece.
HOT PRODUCT

Fujifilm X100F Silver

A long-anticipated iteration of the X100 series, the FUJIFILM X100F is a powerful addition to FUJIFILM X Series, offering photographers the versatility of endless creativity. The FUJIFILM X100F features the 24.3MP X-Trans CMOS III, an APS-C sensor with no low-pass filter boasting the highest performance in the history of the X Series, as well as the X-Processor Pro high-speed image processing engine to deliver outstanding color reproduction and gradation of tones in both stills and videos with high ISO sensitivity and low noise.


HOT PRODUCT

Fujifilm X-PRO2 Body

The new 24MP X-Trans CMOS III image sensor and high performance X Processor Pro image processing engine dramatically improve image quality. The Advanced Hybrid Viewfinder is capable of instantly switching between optical and electronic viewfinders. Fast focal plane shutter and intelligent Hybrid Phase detection take performance a step further.