New Hasselblad X1D II 50C Mirrorless Medium Format Digital Camera

Introducing the new Hasselblad X1D II 50C Mirrorless Medium Format Digital Camera

Based on the iconic, award-winning design of the first generation , the enhanced X1D II 50C is a compact, powerful mirrorless medium format camera with an excellent 50MP CMOS sensor packed into a lightweight, portable build. With outstanding colour definition, 14 stops of dynamic range, and Hasselblad Natural Colour Solution (HNCS) technology integrated into the camera’s system, the X1D II 50C delivers superb, true-to-life tones that match what the human eye sees.

The X1D II 50C’s upgraded electronic platform includes a brilliant 3.6-inch 2.36-million dot touch display and an enhanced  OLED electronic viewfinder (EVF) with 3.69-million dots and a high magnification of 0.87x, both featuring a higher resolution, a faster live view refresh rate, and an even quicker and intuitive user interface control. Shutter lag and black out time between frames have been reduced in addition to a startup time cut almost in half from the first generation.

Built-in WiFi and USB-C connection enable a portable medium format workflow with Phocus Mobile 2, allowing the photographer to transfer RAW and full quality JPEG files directly from the X1D II 50C and edit RAW images on their iPad Pro. Dual SD card slots, now supporting the faster UHS-II standard, ensure optimal storage space or the option to back up images to a second card when shooting.

With access to the full line of XCD Lenses in addition to HC/HCD Lenses, V System Lenses, and XPan Lenses via the XH Adapter, XV Adapter and XPan Adapter, respectively, the X1D II 50C boasts a varied lens line up of hig-class medium format optics for endless creative possibilities. The X1D II 50C lets the photographer bring the beauty of medium format outside of the studio, capturing the world around them with Hasselblad’s renowned, stunning image quality.
* shipping in July 2019

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Hasselblad XCD 3, 5 - 4,5/35 - 75 Zoom Lens

The ninth addition to the X System lens range is the XCD 3,5 - 4,5/35 - 75 Zoom Lens. Delivering the same superb image quality from edge to edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down. Ideal for shooting anything from wide angle landscapes to portrait images, this lens is perfect for photographers who are looking to keep the amount of equipment they carry when travelling to a minimum but don’t want to compromise on image quality. Like the rest of the XCD lens range, the XCD 35-75 features an integral central lens shutter, offering exposure times from 68 minutes to 1/2000s with full flash synchronisation throughout.
*shipping in October 2019

PHOCUS MOBILE 2

Expanding the possibilities of the Hasselblad workflow, Phocus Mobile 2 takes the image editing process to a new, portable level. Compatible with the X1D II 50C and CFV II 50C* via either USB-C or WiFi, this application is currentlysupported on iPad Pro and 2019 iPad Air models**, enabling the traveling or studio photographer to have a quicker, more seamless workflow. With Phocus Mobile 2, users can import, edit and rate RAW images and import and rate full quality JPEG images directly on their portable device. In addition, Phocus Mobile 2 supports full quality image export, tethered shooting and direct camera control.