Fujifilm Focus on Lens Sale


If you're a fan of the Fujifilm line of cameras and the Fujinon lineup of lenses, here's another good reason to take a closer look at some of their latest offerings. For a limited time, featured models are available at terrific savings. Pocket the discounts and start shooting today.

Valid until July 5, 2020

Bestselling Cameras

Serious photographers have been flocking to Fujifilm's popular X series of compact mirrorless cameras ever since its debut, lured by the combination of classic styling and cutting-edge technology. These models take it to the next level.

Fujifilm X-T4 Mirrorless Body Black

This powerful image-making tool offers professional photo and video functionality that can be quickly and easily accessed at the flick of a switch. X-T4 offers a 26.1MP X-Trans CMOS 4 sensor, X-Processor 4 quad-core imaging engine, five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and Full HD/240p super slow-motion video recording.


Fujifilm X-T4 Mirrorless Kit Silver w/ XF 16-80mm f/4 R OIS WR Lens

Capable of 30 fps continuous shooting, DCI 4K video recording at 60p, plus 240p super-slow-motion video, this multimedia powerhouse also features 5-axis in-body image stabilization, ISO up to 12800 (expandable to 51200) and more. The kit lens spans a wide-angle to medium-telephoto range and features a constant f/4 maximum aperture, together the perfect combination for almost any shooting situation.


Fujifilm X-T30 Mirrorless Kit Black w/ XF 18-55mm f/2.8-4.0 R LM OIS Lens

Thinner and lighter at 383g but with greater image quality in stills and video, delivered with greater speed and accuracy. Following on with the tradition of the FUJIFILM X-T10 and FUJIFILM X-T20, the new FUJIFILM X-T30 offers the X Series’ signature dial-based manual operability and is equipped with the Auto Mode Selector lever that allows you to instantaneously switch to the fully-automatic shooting mode.


Fujifilm X-T3 Mirrorless Kit Black w/ XF 18-55mm f/2.8-4.0 R LM OIS Lens

The Fujifilm X-T3 features a newly-developed back-illuminated “X-Trans CMOS 4” sensor, the fourth generation to feature in the X Series. Boasting a resolution of 26.1MP, the sensor uses a unique colour filter array, synonymous to X-Trans CMOS sensors, to control moiré and false colour without the use of an optical low-pass filter. Its back-illuminated structure enhances image quality while maintaining a high S/N ratio.


Featured Lenses

Fujifilm has developed a well-earned reputation for the quality and diversity of its Fujinon line of lenses. This is just a small sample of the available range, with something bound to match your shooting style.

Fujifilm Fujinon XF 16mm f/1.4 R WR Lens

The XF16mm f/1.4R WR lens has a fixed focal length of 16mm (24mm in 35mm format equivalent) and offers a dramatic wide field of view and stunning optical performance.

Fujifilm Fujinon XF 16-55mm f/2.8 R LM WR Lens

The XF16-55mm f/2.8 R LM WR weather-resistant zoom lens is a flagship XF standard zoom lens with a focal length equivalent of 24mm to 84mm, and a constant f/2.8 aperture throughout the range.

Fujifilm Fujinon XF 50-140mm f/2.8 R LM OIS WR Lens

A telephoto zoom offering the most frequently used telephoto focal lengths, equivalent to 76mm to 213mm, and a maximum aperture of f/2.8. It features the latest technology, including dust / water and low temperature resistance, a triple linear motor.

Fujifilm Fujinon XF 56mm f/1.2 R Lens

The XF 56mm f/1.2 R is less than half the size of an equivalent lens on a full-frame camera and offers fast, quiet auto-focusing that ensures stress-free shooting for both the photographer and the model.

Bestselling Large & Medium Format Cameras

Designed for professional use among those who settle for nothing but the best, Fujifilm's large- and medium-format cameras set an impressive new industry benchmark for innovation and quality.

Fujifilm GFX 100 Large Format Mirrorless Body

Fujifilm GFX 100 Large Format Mirrorless Body

GFX 100 combines decades of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves. By raising the bar in large format auto-focus performance, being the first large format system to have in-body stabilization, and providing filmmakers with a way to push the limits of wide format 4K/30p motion capture, GFX 100 is not only reshaping how images are being made, but it is also re defining large format for the world’s next generation of image makers.

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Fujifilm GFX 50R Medium Format Mirrorless Body

FUJIFILM made history with the launch of the GFX 50S. Now, with the launch of the GFX 50R – a medium format mirrorless camera that delivers premium imaging quality in a lightweight rangefinder style body – FUJIFILM is shaping the future of history.


Fujifilm GFX 50s Medium Format Mirrorless Body

FUJIFILM GFX 50S combines an extraordinary sensor, processor and design with FUJINON lenses to give users the ultimate photography experience. The innovative GFX system utilizes a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor with approximately 1.7x the area of a 35mm sensor.


Medium Format Lenses

Complementing Fujifilm's larger-format range of cameras, these exquisite Fujinon GF lenses ensure that you make the most of the sensor’s ability to capture maximum detail with the richest possible tonal quality.

Fujifilm Fujinon GF 32-64mm f/4.0 R LM WR Zoom Lens

The GF lens range, which can cope with resolutions up to 100MP, combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best possible image quality and realize the full potential of the new GFX 50S medium format mirrorless camera.

Fujifilm Fujinon GF 100-200mm f/5.6 R LM OIS WR Lens

Featuring powerful image stabilization, two super ED lens elements, and a near-silent, high speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations

Fujifilm Fujinon GF 45mm f/2.8 R WR Lens

Thanks to its compact and lightweight design (weighing only 490g), this lens is ideal for street and documentary photography. With a construction of 8 groups and 11 elements, using one aspherical lens and two ED lenses, the GF45mmF2.8 R WR lens delivers high image quality and reduces aberrations.

Fujifilm Fujinon GF 110mm f/2.0 R LM WR Lens

The "Fujinon GF 110mm f/2 R LM WR" is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of f/2.0 when used wide open to deliver beautiful bokeh.

Bestselling Printers

Now that you've shot them, it's time to print them. And if you want to preserve those precious details and luscious tones with speed and lifelike accuracy, stick with Fujifilm to do the job right. These compact dye-sub and inkjet models deliver the professional results your images deserve.

Fujifilm ASK300 Colour Dye Sub Photo Printer

Fujifilm's Digital Photo Printer Systems enable a wide range of professional photographers to reap the benefits of Fujifilm's industry-leading commercial photo printing technology. With this printer, professional photographers can deliver prints that can truly be considered lab quality - anywhere, anytime.


Fujifilm Frontier-S DX100 Printer Package

The Frontier-S DX100 is a small high quality Frontier inkjet printer that incorporates 6 coloured inks producing up to 360 4R prints per hour.