Spring into Fujifilm photography this season

Unless you’re an action photographer with a thing for winter sports, you’ve probably been holed up indoors this past season, counting the days till spring arrives. If you’re the proud owner of one of Fujifilm’s latest X Series cameras, it’s time to step back outside and start shooting again – macro shots, street photography and all the other kinds of great images Fuji’s cutting-edge tech is designed to make the most of.


GFX 50R has been developed in pursuit of a compact and lightweight system while delivering the ultimate picture quality for everyday snapshots and street photography. 

FUJIFILM has continued to develop and manufacture medium format film cameras. The priority has always been to achieve premium image quality. The GFX 50R is a rangefinder style, which has been reborn through the history of medium format cameras. Just like medium format film cameras in the past, the GFX 50R has been developed in pursuit of a compact and lightweight system while delivering the ultimate picture quality for everyday snapshots and street photography. This new model expands the potential for the GFX system and makes medium format output even more accessible.


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High Performance FUJINON GF Lenses

FUJINON lenses have long catered to the needs of professional photographers with an extensive lineup including medium format lenses, large format lenses and broadcast TV lenses. GF lenses, developed with the latest optical technologies, boast outstanding performance and image quality.


Fujinon GF 32-64mm f/4.0 R LM WR Zoom Lens

The A (Auto) and C positions are now lockable and all the lenses are weather and dust resistant, plus they can work in temperatures as low as -10°C for worry-free shooting outdoors.  


Fujinon GF 45mm f/2.8 R WR Lens

With a construction of 8 groups and 11 elements, using one aspherical lens and two ED lenses, the GF45mmF2.8 R WR lens delivers high image quality and reduces aberrations. 


Fujinon GF 63mm f/2.8 R WR Lens 

Combines the latest technologies with extensive knowledge accumulated from making XF lenses to deliver the best image quality and realize the full potential of the new GFX 50S.


Fujinon GF 100-200mm f/5.6 R LM OIS WR Lens

Combines rugged construction with high performance optics to create an incredibly versatile lens, perfect for capturing nature, landscapes, or portraits.



Fujinon GF 110mm f/2.0 R LM WR Lens

The "FUJINON GF110mmF2 R LM WR" is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. 


Fujinon GF 250mm f/4.0 R LM OIS WR Lens

A telephoto lens that achieves approximately 198mm in 35mm format equivalent,  it offers high resolving power for supporting further enhancement of image resolution in the future. 


Fujinon GF 23mm f/4.0 R LM WR Lens

With a 12 groups and 15 elements construction using two aspherical lenses, one super ED lens, and three ED lenses, this lens suppress distortion despite being a super wide-angle lens with a 99.9° angle of view.


Fujinon GF 120mm f/4.0 R LM OIS WR Macro Lens

The positioning of the three ED lenses is optimized so that the color aberration is minimized ensuring the best possible image quality with beautiful front and rear bokeh.


"FUJIFILM X Series" combines traditional styling with cutting edge innovative technology. The line-up will further expand in line with Fujifilm's aim that the X series should "make you fall in love with photography all over again".

Nikon D850 Body

The X-T3 is FUJIFILM's first model that features 4K/60P 4:2:2 10bit HDMI output and 4K/60P 4:2:0 10bit internal SD card recording. 

The FUJIFILM X-T3 features a newly-developed back-illuminated “X-Trans CMOS 4” sensor, the fourth generation to feature in the X Series. Boasting a resolution of 26.1MP, the sensor uses a unique colour filter array, synonymous to X-Trans CMOS sensors, to control moiré and false colour without the use of an optical low-pass filter. Its back-illuminated structure enhances image quality while maintaining a high S/N ratio. Furthermore, ISO160, previously available only as extended ISO, is now part of the normal ISO range, allowing you to achieve incredibly clean, noise free images.


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Fujifilm X-T30 Mirrorless Kit

Fujifilm X-T30 Mirrorless Kit

The FUJIFILM X-T30 offers the X Series’ signature dial-based manual operability and is equipped with the Auto Mode Selector lever that allows you to instantaneously switch to the fully-automatic shooting mode. This means the camera caters to a broad range of users from professional photographers to first-time beginners, delivering premium-quality pictures with ease.

Fujifilm X-T20 Mirrorless Kit

Fujifilm X-T20 Mirrorless Kit 

The FUJIFILM X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot. Featuring Fujifilm's X-Trans CMOS III, a 24.3-megapixel APS-C sized sensor renowned for outstanding image quality when combined with high performance XF lenses.



Fujifilm X-T100 Mirrorless Kit

An advanced hybrid autofocus system that’s able to keep pace with even the most active subjects, a speedy 6fps continuous shooting mode, high-resolution electronic viewfinder and intuitive swivelling touchscreen.


Fujifilm X-A5 Mirrorless Kit

The 24MP APS-C sensor makes sure every image is a winner. Built-in Wi-Fi lets you connect to Instax SHARE printers, transfer photos to your smartphone or tablet, or shoot remotely.


Fujifilm X-PRO2 Body 

The new 24MP X-Trans CMOS III image sensor and X Processor Pro image processing engine dramatically improve image quality. The Hybrid Viewfinder is capable of instantly switching between optical and electronic viewfinders.


Fujifilm X100F Brown 

The FUJIFILM X100F features the 24.3MP X-Trans CMOS III, an APS-C sensor with no low-pass filter boasting the highest performance in the history of the X Series,

FUJINON XF lenses!

Step up to XF, the highest class of Fuji X mount lenses, featuring fast apertures, top-quality elements and solid overall build.


Fujinon XF 23mm f/2.0 R WR Lens

The lens is weather and dust resistant and operates at temperatures as low as -10°C, making it an ideal choice for outdoor photography.


Fujinon XF 35mm f/2.0 R WR Lens

The exterior of the lens is weather and dust-resistant and can work in temperatures as low as -10°C.  The lens is ideal for any scene and application. This is the new standard for all photography fans.


Fujinon XF 56mm f/1.2 R Lens 

The XF 56mm F1.2 R is less than half the size of an equivalent lens on a full-frame camera and offers fast, quiet auto-focusing that ensures stress-free shooting for both the photographer and the model.


Fujinon XF 80mm f/2.8 R LM OIS WR Macro Lens

This lens features a 1.0x magnification factor and by achieving high resolving power at the focus point and beautiful bokeh, this lens is optimal for shooting flowers and nature photos. 



Fujinon XF 10-24mm f/4.0 OIS Lens

Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with maximum detail from the foreground to the far distance.


Fujinon XF 16-55mm f/2.8 R LM WR Lens

The XF16-55mm F2.8 R LM WR weather-resistant zoom lens is a flagship "XF standard zoom lens" with a focal length equivalent of 24mm* to 84mm*, and a constant F2.8 aperture throughout the range. 


Fujinon XF 50-140mm f/2.8 R LM OIS WR Lens

Advanced performance makes this a perfect choice, not only for portraiture and snapshots, but also to capture fast-moving subjects in sports or wildlife photography, and for general outdoor nature photography.


Fujinon XF 100-400mm f/4.5-5.6 R LM OIS WR Lens 

The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses.