Fall Into Autumn with Sony

Sale ends November 7th, 2019

The Season for Sony

Autumn is unbeatable for its colourful panoramas, and it's also the perfect time to get your hands on that special Sony you’ve always had your eye on.

Best Selling Mirrorless Cameras

See for yourself why Sony leads the pack in today’s mirrorless realm. Whether you prefer to shoot in APS-C format or are ready to step up to full frame, there’s a Sony Alpha model just right for you – and an amazing selection of lenses to help you complete the picture.

Sony Alpha A7RIV Mirrorless Body

Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.


Sony Alpha A7III Mirrorless Body

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.


Featured Cameras and Lenses

Sony’s Cyber-shot series remains a proven popular favourite among enthusiasts in the market for a compact point-and-shoot with stunning pro-class features. We’ve got some pretty cool accessories up for grabs right now, too.

Sony Cyber-Shot DSC-RX10IV

Now, it’s easier to capture more stunning stills and movies at every opportunity. The new RX10 IV is much more than a solid, smart all-in-one compact—it packs enough ground-breaking innovations for even professionals to marvel at, from the ultra-fast AF system of its kind, to legendary optics throughout its 25x zoom range, to extraordinarily precise, powerful image processing and more.


Sony Cyber-Shot DSC-RX100VA

This camera inherits the RX100 series' renowned 1.0-type image sensor, and advances with blazing-fast 0.05-second autofocus, 315 focal plane phase-detection AF points, continuous shooting up to 24fps with AF/AE tracking, as well as outstanding 4K movie capabilities.


Sony Cyber-Shot DSC-RX100VI

Be ready to take on the world. This pocket-sized compact comes with no-compromise high-zoom performance and super-fast AF, so you can capture every opportunity that comes your way—just the way you want—and fully unleash your creative self-expression.


Sony Cyber-Shot DSC-RX100VII

Pro-level features for both still shots and movies will meet the demands of professional photographers, creators and vloggers. Condensing the outstanding technology of the α9. RX100 VII is the perfect companion for all enthusiasts looking to capture the best shot.


Time to see for yourself why so many people are switching to Sony

Life isn’t perfect. It’s not always love at first sight.
Sometimes we need some convincing or, at the very least, a first date. Sony’s Try & Buy Program removes the guesswork. You only buy it after you’ve tried it and have fallen deeply in love with it!

Program Details (In store only)

  1. See Sales person in-store to book Sony Try & Buy Equipment

  2. Max 2 day rental at no charge

  3. All regular rental terms/conditions and deposits apply.

  4. Currently available in Toronto Only

  5. You must provide your own SD cards.

  6. There is a limit of a body and 2 lenses max.

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