The Season for Sony
Autumn is unbeatable for its colourful panoramas, and it's also the perfect time to get your hands on that special Sony you’ve always had your eye on.
Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
Now, it’s easier to capture more stunning stills and movies at every opportunity. The new RX10 IV is much more than a solid, smart all-in-one compact—it packs enough ground-breaking innovations for even professionals to marvel at, from the ultra-fast AF system of its kind, to legendary optics throughout its 25x zoom range, to extraordinarily precise, powerful image processing and more.
This camera inherits the RX100 series' renowned 1.0-type image sensor, and advances with blazing-fast 0.05-second autofocus, 315 focal plane phase-detection AF points, continuous shooting up to 24fps with AF/AE tracking, as well as outstanding 4K movie capabilities.
Be ready to take on the world. This pocket-sized compact comes with no-compromise high-zoom performance and super-fast AF, so you can capture every opportunity that comes your way—just the way you want—and fully unleash your creative self-expression.
Pro-level features for both still shots and movies will meet the demands of professional photographers, creators and vloggers. Condensing the outstanding technology of the α9. RX100 VII is the perfect companion for all enthusiasts looking to capture the best shot.
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