Great Fall Photos start with Sony Cameras


 alpha Universe is here for the makers, the doers, the people who dream in colors. You bring your curiosity and ideas, we’ll provide the knowledge, the inspiration, and the state-of-the-art imaging tech to help you make dreams reality.



We look forward to seeing you at ProFusion 2018. Get your free tickets here!

Now in its 8th year, ProFusion is a premier event for Canada's imaging professionals. As an all-Canadian version of international trade shows, there's nothing else like ProFusion in the country. Whether you're a DOP, photographer, producer, lighting director, audio professional, indie-shooter, freelancer, broadcaster, educator, ProFusion is for you.



Sony Alpha A9 Mirrorless Body

The α9 offers a level of imaging performance that is simply unmatched by any other camera – mirrorless, SLR or otherwise. It features the world’s first full-frame stacked CMOS sensor, 24.2 MP2 resolution. This mechanism-free camera can deliver a-class-above performance conventional mechanical SLRs have only sought.

Sony Alpha A7RIII Mirrorless Body

Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. 


Sony Alpha A6300 Mirrorless Black Body

Stay true to your aim with the world’s fastest (0.05-s) autofocus with the world’s most (425) phase-detection AF points, exemplary image quality and the ultimate in 4K recording.


Product Highlights:
  • 24.2 MP Exmor CMOS Sensor
  • APS-C Format
  • 11 FPS Continuous Shooting
  • ISO 100-25600 Expandable to 51200
  • Camera Body
  • 4K30 and Full HD 1080p120 video recording
  • Tilting LCD Screen

Choose your Version 


Sony Alpha A6500 Mirrorless Black Body

The α6500 professional-class APS-C interchangeable-lens camera features unbeatably fast autofocus; High-density Tracking AF Technology with comprehensive phase-detection AF point coverage; enhanced buffer for continuous shooting at up to 11fps (Hi+); 5-axis optical image stabilization; and touchscreen focus control.


Product Highlights:
  • 24.2 MP APS-C Exmor CMOS Sensor
  • APS-C Format
  • 11 FPS Continuous Shooting
  • ISO 100-25,600 Expandable to 51200
  • UHD 4K Video Recording
  • Tilting Touchscreen

Choose your Version

Sony Alpha A7RII Mirrorless Body

The Sony a7R II allows you to capture full-frame high resolution 42.4 megapixel stills in one hand. In the other, spectacular 4K video recorded to Sony’s XAVC-S format – internally. Yessiree, no external recorder required!

Sony Alpha A7SII Mirrorless Body

the α7S II delivers stunning image quality for photographers who shoot in the most challenging lighting conditions. Offering ultra-high sensitivity and wide dynamic range across the entire ISO range plus 5-axis image stabilization for greater shooting control  – from the brightest of mornings to the darkest of nights.

Sony Alpha A7II Mirrorless Body

No other full frame, interchangeable-lens camera is this light or this portable. 24.3MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.

Sony Alpha A6000 Mirrorless Black Kit w/ 16-50mm Power Zoom 

The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market.

Sony DSC-RX100III Cyber-Shot

Photos and movies are captured with amazing clarity and extremely low noise, thanks to Sony’s high-sensitivity 20.1-megapixel* image sensor, which features a back-illuminated structure that heightens light collection efficiency.

Sony DSC-RX100VA Cyber-Shot

You needn't compromise image quality for shooting speed. The RX100 V can capture high-resolution images of over 20 MP as quickly as 24fps, thanks to enhanced image processing capacity and response.  

Sony DSC-RX100VI Cyber-Shot

Be ready to take on the world. This pocket-sized compact comes with no-compromise high-zoom performance and super-fast AF, so you can capture every opportunity that comes your way—just the way you want—and fully unleash your creative self-expression.

Sony DSC-RX10IV Cyber-Shot

The new RX10 IV is much more than a solid, smart all-in-one compact—it packs enough groundbreaking innovations for even professionals to marvel at, from this ultra-fast AF system of its kind, to the legendary optics throughout its 25x zoom range

Sony Try & Buy Program

Time to see for yourself why so many people are switching to Sony

read more

Sony Lenses Complete the picture

Sony’s comprehensive range of lenses puts creativity in your hands


Sony HVLF45RM Flash

Sony’s new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.  

Sony HVLF60RM Flash

The HVL-F60RM clip-on flash unit features high GN602 power, high-speed continuous shooting support and fast operation; ideal for advanced to professional users. Wireless radio commander/receiver functionality is included. 

Sony VGC3EM Vertical Grip for A9, A7RIII & A7III

VG-C3EM body design makes it almost equally easy to control the camera in vertical and horizontal positions, thanks to keys and controls that are nearly the same as those on the back of the camera body. 

Sony XLRK2M XLR Adapter Kit w/ Mic for A7 Series, RX Series

Enhance sound recording with the lightweight XLR-K2M Adapter Kit and Microphone. Enabling perfect directional frequency response, the adapter kit is ideal for weddings, interviews, and even bird watching.