• Webcode: 412794 • Mfr: 32365
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Product Highlights
  • 13.2 MP 1/3.1" CMOS Sensor
  • ISO 125-1600 Sensitivity
  • 1920 x 1080 30 fps
  • VR Vibration Reduction
Web Availability: Special Order


Share all your family fun with the COOLPIX W100

The compact digital camera that makes photography simple for everyone.

Take it to the beach, pool, lake or out in wintery fun on ski slopes or in the middle of a snowball fight. The COOLPIX W100 is waterproof down to 33 feet underwater, plus it’s shockproof to 5.9 feet; cold resistant to 14°F† and dustproof, so it’s built to take all of life’s knocks. Shoot high-quality photos and Full HD videos with stereo sound, while SnapBridge automatically transfers images to your compatible smart device for easy sharing and storage. Dedicated one-touch buttons and an easy-to-use interface make operation simple.

Key Features:

  • 13.2 MP CMOS image sensor and genuine NIKKOR 3x optical zoom glass lens/6x Dynamic Fine Zoom
  • Waterproof down to a depth of 33 feet, shockproof from a 5.9 feet drop, freezeproof down to a temperature of 14°F
  • Full HD 1080p at 30 fps
  • Fun creative effects let you make your photos as unique as you are

Added Features lets you go all out

Waterproof, shockproof and freezeproof

An amazing vacation can become a big disappointment if your memories don’t come home too. With this camera there’s no worry because it’s waterproof down to a depth of 33 feet. shockproof to withstand a 5.9 feet drop, freezeproof down to a temperature of 14°F, as well as dustproof. So even if you take it on outings and accidentally drop it, get it wet at the beach or if it winds up in the snow, you won’t lose your precious memories.

Beautiful pictures are easy to take

On land or in the sea

Every COOLPIX is designed around a genuine NIKKOR glass lens, the legendary optics that have helped make Nikon famous. The 13.2 MP CMOS image sensor ensures quality images while the 3x Optical Zoom/6x Dynamic Fine Zoom give you the reach you need. Capturing your subjects is easy with Nikon's Target finding AF which automatically finds your intended subject within the frame. Easily compose shots using the large 2.7-inch TFT LCD. Taking pictures of the kids underwater is easy too; let the Underwater face framing function look for faces and automatically take a picture when it spots someone. In addition to large separate shutter buttons for stills and movie shooting, there are four buttons logically aligned next to the LCD for intuitive operation.

Stay connected

Unleash new possibilities with a compatible smartphone

Install Nikon's SnapBridge app on a compatible smartphone or tablet* and unlock exciting new capabilities with the COOLPIX W100. Built-in Wi-Fi®, NFC and Bluetooth® low energy (BLE) maintain a connection between the app and your camera, so each shot you take automatically transfers to your smartphone or tablet for sharing, editing with photo apps or uploading to your favorite sites. You can even use the SnapBridge app to control your camera remotely!

More ways to enjoy video

Shoot Full HD 1080p resolution movies (30 fps) to capture living memories with high quality. Even shoot a movie miniature, in which time-lapse stills are taken at intervals and stitched together into a single movie. Street corners and landscapes will look like moving miniature models.

  • Filled with fun features

    Make your shots more unique and fun to share by applying cartoon, bubble and neon effects. Beautify images with the decorative Stamp feature. Have fun rating each other’s pictures, create animated slideshows with background music. Change up your welcome screens by turning on the Variety Menu.
  • Advanced shooting techniques made simple

    Shooting streaks of light from the headlights or taillights of cars and other moving vehicles has been a difficult challenge until now. Similarly capturing light trails of the stars wasn't always simple. The add light trails mode makes it easy because it automatically composites multiple shots to show light paths without blowing out the highlights of a nightscape.
  • Flatter your friends and family with Glamour Retouch options

    Both adults and kids alike will be fascinated with adding makeup effects on faces. Apply color to faces, color lips, add mascara, eye shadow and more to make portraits and selfies look more lively. A total of 12 glamorous effects are available.
  • COOLPIX W100 makes taking pictures and videos more fun

    The rounded design and comfortable fit makes the camera easy for everyone to use. Choose from either white or blue, to show off your style while taking great photos and videos of your world!


This camera’s built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Nikon SnapBridge application must be installed on the device before it can be used with this camera.

Using the SnapBridge App

System Requirements

  • Android 5.0 or later or 6.0.1 or later
  • A device with Bluetooth 4.0 or later (i.e., a device that supports Bluetooth Smart Ready/Low Energy) is required.

What's Included

COOLPIX W100 (White)
AN-CP19 Strap
EN-EL19 Rechargeable Battery
EH-73P Charging AC Adapter
UC-E21 USB Cable
BU-1 O Ring Cleaning Brush


Product Specifications

Coolpix W100

Type Compact Digital Camera 

Image Sensor

Effective Pixels (Megapixels) 13.2  million
Total Pixels 14.17  million (approx.)
Image Sensor CMOS 
Sensor Size 1 / 3.1  in. 
Image Size (pixels) 4160 x 3120 (13M) 


Lens 3x optical Zoom-NIKKOR glass lens 
Lens Focal Length 4.1-12.3mm (angle of view equivalent to that of 30-90mm lens in 35mm [135] format) 
Lens f/-number f/3.3-5.9 
Lens Construction 6 elements in 5 groups 
Lens Zoom 3x 
Digital Zoom Up to 4x (angle of view equivalent to that of approx. 360 mm lens in 35mm [135] format) 
Vibration Reduction Electronic VR 
Aperture Electronically-controlled ND filter (-2 AV) selection 


Autofocus (AF) Contrast-detect AF
Autofocus (AF) Focus-area selection Centre
Face detection
Target Finding AF
Focus Range [W]: Approx. 5cm to infinity
[T]: Approx. 50cm to infinity
Macro mode: Approx. 5cm to infinity (wide-angle position) (All distances measured from centre of front surface of lens)
Focus Lock Yes 


Monitor Size 2.7  in. diagonal 
Monitor Type TFT-LCD   with  Anti-reflection coating
5-level brightness adjustment
Monitor Resolution 230,000 -dots 
Monitor Frame coverage (shooting mode) 96% horizontal (Approx.)
96% vertical (Approx.) 
(compared to actual picture)
Monitor Frame coverage (playback mode) 100% horizontal (Approx.)
100% vertical (Approx.) 
(compared to actual picture)

File System

Storage Media SD
Internal Memory Approx.  22 MB 
Storage File System DCF
EXIF 2.3  compliant
Storage File formats Still pictures: JPEG
Sound files (Voice Memo): WAV
Movies: MOV (Video: MPEG-4 AVC/H.264, Audio: LPCM stereo)


Movie Full HD: 1920x1080/ 30p
VGA 640x480/ 30p 
VGA 640x480/ 15p


ISO Sensitivity ISO  125   -  1600 


Exposure Metering Matrix
Exposure Control Programmed auto exposure
exposure compensation (–2.0 to +2.0 EV in steps of 1 EV)
Exposure Modes Scene Auto Selector
Scene Modes Backlighting, Bubble Effect, Cartoon Effect, Close Up, Diorama Effect, Fireworks Show, Food, Interval Shooting, Miniature Movie, Mirror, Neon Effect, Night Scenes, Picture Series, Underwater, Underwater Face Framing, Soft.
In-Camera Image Editing Add Makeup, Add Starbursts, Change colours, Decorate, Copy, Diorama Effect, Fisheye, Highlight colours, Make Photo Albums, Soften Pictures, Toy Camera.
Exposure Compensation ± 2 EV in steps of 1 EV

White Balance

White Balance Auto, Cloudy, Daylight, Flash, Fluorescent, Incandescent, White Balance Preset.


Shutter Mechanical and CMOS electronic shutter 
Shutter Speed 1/2000-1 sec.
25 sec. (Add light trails in Choose a style is set to Night sky)
Top Continuous Shooting Speed at full resolution Up to  4.7  shots at   approx.  11  frames per second 
Continuous Shooting Options Continuous (Shoot a series)
Self-timer 10s (approx.)
Smile Timer


Built-in Flash Yes
Built-in flash Range (approx.) (ISO sensitivity: Auto) [W]: 0.3 to 3.1m
[T]: 0.6 to 1.7m
Built-in Flash Control TTL auto flash with monitor preflashes


Voice Memo Function Yes 
Interface Hi-speed USB 
Interface Data transfer protocol MTP
HDMI Output HDMI micro connector (Type D) 
I/O terminal Digital I/O (USB) 
Wi-Fi Functionality Yes 
Bluetooth Yes 

Supported Languages

Supported Languages Arabic, Bengali, Bulgarian, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian, Persian, Polish, Portugese (European and Brazilian), Romanian, Russian, Serbian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukranian & Vietnamese 


Power Sources One Rechargeable Li-ion Battery EN-EL19 (supplied)
AC Adapter EH-62G (available separately)
Charging Time 1 hour 40 minutes (Approx)
(when using EH-73P/EH-73PCH Charging AC Adapter and when no charge remains) 
Battery / Batteries Rechargeable Li-ion Battery EN-EL19 
Battery Life
(shots per charge)

Still pictures: Approx. 220 shots
* Based on Camera and Imaging Products Association (CIPA) standards for measuring the life of camera batteries. Measured at 23(-/+2)°C (73(-/+4)°F); zoom adjusted with each shot, flash fired with every other shot, image quality set to Normal, image size set to 4160 x 3120 (13M). Battery life may vary depending on shooting interval and length of time menus and images are displayed.

Movies:  Approx. 1 hour 30 minutes 


Tripod Socket ¼ in.
(ISO 1222)
Approx. Dimensions
(Width x Height x Depth)
109.5 x 67 x 38 mm
excluding projections
Approx. Weight 177 g
with battery and SD memory card
Operating environment Temperature: -10 to +40°C for land use
Temperature: 0 to 40°C for underwater use
Waterproof Yes
JIS/IEC protection class 8 (IPX8) equivalent (under our testing conditions)
Capacity to shoot pictures underwater up to a depth of 10m and for 60 minutes
Shockproof Yes
Cleared our testing conditions compliant with MIL-STD 810F Method 516.5-Shock

Questions & Answers

Nikon Coolpix W100 White

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