A beauty to behold, the Fuji X10 combines the charm and aesthetic appeal of cameras from a bygone era with groundbreaking imaging technologies and intuitive operability. The 2/3" EXR-CMOS Sensor delivers groundbreaking image quality in any scene or lighting condition with exceptional low noise at high ISO and enhanced performance for high-speed continuous shooting. Bright Fujinon F2.0-F2.8 all-glass lens features exceptional EBC Fujinon Optics for high resolution optical performance across the entire range, with smooth, high-precision 4X manual zoom control. The high-performing, crystal clear glass optical viewfinder gives you superior brightness, a wider viewing angle and an exceptional field of view. Let the Fujifilm X10 take your passion for photography to the next level.
- 12MP Resolution
- 2.8" LCD Screen
- 28-112mm Telephoto Manual Zoom Lens
- 4x Manual Optical Zoom
- Die-Cast Magnesium Alloy
- Upper Control Deck w/ Mode Dials
- 1080p HD Movie Recording
- RAW Shooting & In-Camera Processing
- Manual Pop-Up Flash
- Manual Shooting Modes: P/A/S/M
F2.0-2.8 Fujinon Optical 4x Zoom Lens (28-112mm)
The X10 features a newly developed manual 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging from 28mm wide angle to 112mm telephoto, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence.
True Excellence - All-glass 9-group/11-element Configuration
In order to maintain the X10's compact shell whilst ensuring high image quality, Fujinon has adopted lenses made of glass with superior optical characteristics for all elements in the 9-groups/11-elements configuration. The design incorporates an arrangement of aspheric lenses, ED lenses and high-refractive index lenses, and are treated with Fujinon's originally developed Super EBC (Electron Beam Coating).
3 Aspherical Lenses - For Rich Resolution and a Compact Form
By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.
ED Lens - Removing All Colour Fringing Even at High Magnification
Two ED lenses have been employed for their low dispersion and effective reduction of chromatic aberrations. By preventing colour fringing and reducing contrast, the X10 lens captures images with superb accuracy across the zoom range from wide angle to telephoto.
High Resolution Across the Entire Zoom Range
From wide angle to telephoto, and from the centre of the image to the edges, the X10 fully exploits the advantages of its bright lens and demonstrates its superb resolution with the aperture at its widest setting. The X10's optical performance is designed to capture images with exceptional sharpness of detail and colour fidelity in every scene.
Super EBC - Aiming for High Quality Images
All the lens elements used in the X10 have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.
Newly Developed OIS Mechanism - Minimizing Camera Shake for High Image Quality
The newly developed OIS (optical image stabilization) mechanism shifts the group of 5 lens elements, correcting the position of the optical axis. This new mechanism effectively counteracts blur by preventing shading in edge areas and loss of resolution that tends to occur with conventional camera shake stabilization technologies.
Soft and Beautiful “Bokeh” Effect
The combination of the bright F2.0-2.8 lens and the 7-blade aperture diaphragm, capture the subject in crisp detail with a beautiful defocused “bokeh” effect.
Optical Zoom Viewfinder with Revolutionary Performance
Superior Brightness, a Wider View Angle and a Superb Field of View
The brightness and clarity of the viewfinder lets you see every detail of your picture from corner to corner, and comfortably allows you to frame your shot.
Special Prism Configuration Ensures Extra Bright Viewfinder
Fuji have used a Dach prism configuration in the X10 to ensure we created a camera that was both compact in size and able to provide the ultimate clear, bright view.
Diopter Adjustment Dial
Located next to the viewfinder, the dial lets you adjust viewfinder focus from -3.5 - +1.5m (dpt) for comfortable viewing even for glasses wearers.
Large 2/3-inch EXR CMOS Sensor
12 Megapixels 2/3-inch EXR CMOS Sensor
Featuring Fujifilm's bespoke pixel array, the X10 captures high quality images with its large 2/3-inch EXR CMOS sensor. And you'll be able to enjoy high-speed continuous photography and Full HD movie shooting thanks to the high performance CMOS element of the sensor.
Working in tandem with the 2/3-inch EXR CMOS sensor, the EXR Processor achieves a new level of performance. Tapping into the power of its two CPUs, EXR Core and a reconfigurable processor*, it provides powerful and speedy processing, even Full HD Movie and high-speed continuous shooting.
* Processor with rewritable circuits that can dynamically adapt to perform complex corrections and processing tasks.
EXR Technologies Take Beauty to New Extremes
In bright scenes, every detail from the leaves of the trees to a wisp of hair in a portrait is captured with exceptionally high resolution.
Wide Dynamic Range
In high contrast scenes, for example when shooting landscapes with a strong contrast between bright and dark areas, this technology reproduces the natural tonality in both highlights and shadow.
High Sensitivity & Low Noise
Even when shooting in low-light at high sensitivity settings, photos are crisp with low-noise. Both indoors and night scenes and other low-light scenes are captured naturally and beautifully.
EXR AUTO Recognizes 99 Patterns for exceptional photos of any scene, any time
The new EXR AUTO with Motion Detection instantly recognizes 54 scene types, automatically optimizes every setting from exposure to white balance, and switches to the ideal sensor mode: HR High Resolution for well-lit conditions, SN High Sensitivity/Low Noise mode for low light, and DR Dynamic Range mode for high-contrast scenes.
Advanced Scene Recognition
This new EXR AUTO featuring Motion Detection virtually reduces subject blur. This has expanded the available shooting types, from recognized scenes and automatically optimized EXR modes, into 99 patterns in EXR AUTO mode.
The updated GUI (graphic user interface) incorporates flash technology, adding an intuitive and entertaining dimension to searching and displaying photos and accessing features. And a new font display technology produces menus and icons that are easy on the eye.
Metal Zoom Ring with Built-in Power Switch
Smooth Action with Firm Reassuring Precision
As you raise X10 to your eye to frame your shot, you can power up the camera, never letting your attention waver from the subject in the viewfinder.
The Metal Cam-driven Mechanism
The metal cam-driven mechanism and special, originally developed grease ensure that magnification is precisely on-target and the smooth high-precision zoom operates perfectly.
Every look deepens your attachment to this camera. Every touch excites your curiosity about its potential. The design and choice of materials are meant to enhance your enjoyment of photography.
Precision-milled Metal Ring and Dials
Featuring high precision parts including the zoom ring, mode dial and exposure compensation dial which are all milled from solid metal with exacting measurements.
The exceptional performance of the lens, viewfinder and rich functionality are all packaged into a compact body that fits comfortably in the palm of your hand.
Die-cast Magnesium Top and Base
Made from strong, yet lightweight, die-cast magnesium, the X10's top and base are not only essential components, but also create an air of solid authority and enhance the feel of the product and your pride of ownership.
Leather-like Finish Delivers a Quality Look and Durability
Compared with real leather, synthetic leather is the practical choice that promises resistance to the elements and higher durability.
“Made in Japan” - the Mark of Premium Quality
Each and every part of this camera is the product of high precision engineering and the highest quality standards.
Satisfying Shutter Sensation
You can even choose from 4 shutter sounds: “Mirror Up”, “Focal Plane”, “Lens Shutter” or “Silent”.
Metal Lens Cap
Coordinating with the texture of X10's metal body, the aluminum lens cap looks the part and fits snugly thanks to its fabric liner attached to its step-machined inner surface.
Adjust Directly with Exposure Compensation Dial
For photographers who always want access to detailed exposure control, the Exposure Compensation Dial is positioned in easy reach of your right thumb for smooth ±2EV adjustment in 1/3 EV steps without taking your eye away from composing your shot.
Aperture and Shutter Speed
Optimally positioned so you can concentrate on framing your shot, aperture and shutter speed settings are operated with the main command and sub-command dials for quick and easy selection of Aperture Priority AE, Shutter Speed Priority, AE, Program AE and Manual exposure settings.
Selectable Metering Modes
From a choice of “MULTI METERING” for accurate response to a variety of lighting conditions, “SPOT” metering for precise reading of approximately 2% of viewfinder area in the centre of the screen, and “AVERAGE METERING” for an average exposure setting for the entire scene, you can swiftly select the best metering for your shot.
Rich Information Display
When using the LCD, you will enjoy 100% coverage on a sharp image display delivered by a 2.8-inch high-contrast LCD monitor delivering 460,000-dot of resolution. From precision framing of macro shots with “Live View” to quick post-shot reviewing of your results.
Before shooting, the built-in histogram display provides an at-a-glance confirmation of brightness levels. Together with the exposure compensation dial on the top control deck, this tool makes it simple to confirm you have the right exposure setting, and take great photos.
Electronic Horizon Leveling Gauge
When composing a shot in the spacious LCD, the built-in electronic level display makes it easy to align the image with the true horizon.
The default format is JPEG, but if you want to take the next shot in RAW, with just a touch of the RAW Button, you can switch to JPEG+RAW and capture the next scene in both formats.
1cm Super Macro
At a distance of just 1cm, macro photography using the X10 allows you to capture all the exquisite detail of your subject from really close up.
Film Simulation Mode
Just like choosing the ideal film for your creative direction, this easy-to-use mode lets you simulate the colour and tonal qualities of colour reversal film types loved by professional photographers: the true-to-scene natural look of PROVIA, the vibrant tonality and saturated colours of Velvia, and the silky soft look and beautiful skin tones of ASTIA. The X10 makes it simple to take photographs with distinctive Fujichrome colour - a quality that only film could previously capture.
Replicating the effects of monochrome film photography, the X10 lets you use color filters to expand your photographic interpretation. Heighten contrast with the Ye filter and R filter. Brighten greens and deepen reds with the G filter. Just as you once selected a filter and printing paper to complement your creative vision, the X10 empowers expression with a choice of an array of image quality enhancement functions.
Expanded Dynamic Range
Dynamic range can be expanded to prevent “blackout” or “washout” of the subject in high contrast lighting and bring out the detail in shadow and highlights. In addition to automatic optimization, the user can manually select 100%, 200%, 400%, 800% and 1600% dynamic range. Capture natural gradations from the brightest to the darkest parts of the image just as the eye sees them.
3/5/7/10fps High Speed Continuous Shooting
The high readout speed of the EXR CMOS sensor and the speedy processing of the EXR Processor enables the X10 to shoot at a maximum burst speed of 10 frames per second at M size or 7 frames per second at full 12-megapixel resolution (L size). Capture a series of exposures of moving subjects and other challenging photographic scenes with high-speed continuous shooting performance and later select the best shot.
Image Quality Control
Colour, Tone & Sharpness Adjustment
Fine-tune image quality with “Color” for color saturation adjustment, “Highlight Tone” and “Shadow Tone” for tweaking contrast in highlights and shadows, and “Sharpness” to stress or soften image outlines. With this detailed image quality control, you can produce an image that precisely matches your creative objective.
2 Colour Space Types
Depending on how you intend to use the image, the X10 lets you choose your output colour space: sRGB for a standard range of colour reproduction on general displays or the broader colour rendition of Adobe RGB®.
Noise Reduction Control
Sensitivity versus noise reduction. Depending on your priority, the X10 lets you choose from 5 levels of noise reduction to adjust the textural quality when shooting high sensitivity scenes.
White Balance Settings
Kelvin Value Setting
In addition to Auto White Balance, the X10 also offers a choice of 9 white balance presets to compensate for the colour of different light sources. You can also set a Custom White Balance using a gray card or other surface, or select the optimum Kelvin value.
Precise White Balance Setting
For precision correction of white balance, or to explore the creative effects you can achieve from filters, the X10 lets you fine tune white balance by adjusting R (red) Cy (cyan) and B (blue) Ye (yellow) in ±9 steps.
ISO Sensitivity Setting Range
Select the broad sensitivity range of ISO100~3200 for shooting at full 12-megapixel resolution. When sensitivity is the priority, set maximum sensitivity up to ISO12800 (S size). For automatic setting of the optimum sensitivity up to ISO3200, choose AUTO. By assigning this range setting function to the Fn Button, extended sensitivity is available at a touch of a button.
49 Points Selectable AF
Within the 49-point matrix of the auto focus area in the screen, AF accurately and swiftly recognizes the primary subject and brings it into crystal clear focus. It also lets you freely select the position of the AF frame. Using the LCD monitor, you also can change the AF frame size and pinpoint the focusing.
Focus Mode Selector (AF/S, AF/C and MF)
The focus mode selector lever to the right of the lens lets you instantly switch between AF/S (Single AF), AF/C (Continuous AF) and MF (Manual).
Shutter Time Lag
You can reduce shutter lag (and therefore missed photo opportunities) as your eye and your subject don't have a sensor in between them to delay the transfer of the data.
High-speed Contrast Detection Auto Focus
Accelerated by the combination of the high-speed signal readout of the fast EXR CMOS sensor and the fast processing speed of the newly developed EXR Processor, contrast detection AF delivers a huge leap in both speed and precision so you'll never miss a shot.
AF Assist Lamp for Low-Light Scenes
In low light settings when even the subject is hard to see through the viewfinder, the AF Assist Lamp illuminates the subject and assists Auto Focus.
Easy-to-use AE/AF Lock Button
With a touch of the special AE/AF Lock button on the back of the camera body, you can lock both exposure and focus for the subject. Using the setup menu, you can also set the button to lock only AE or AF.
Fn Button for One-touch Access to a Frequently Used Function
Assign any frequently used functions to the Fn (Function) button and enjoy smooth one-touch controls during shooting.
Save Custom Settings
The X10 lets you create, save and assign custom settings to the Custom Modes on the Mode Dial for instant recall of up to 2 sets of user defined settings covering all parameters from ISO sensitivity to white balance.
Super High Quality Full HD Movies
Able to capture both photos and movies in Full 1080p high-definition 16:9 format, the X10 lets you discover the impact of full-screen HDTV image display.
Clear Full HD Movies Even in Low Lighting
Capture all the action in Full 1080p HD (30fps/H.264 High Profile). Even in dark locations, the X10 uses its excellent low-light performance to record even the finest detail with amazing clarity. You can also shoot using Film Simulation modes or use the bright F2.0-2.8 zoom lens to capture movies with soft “bokeh” background.
H.264 High Profile
EXR realizes H.264 format incorporating both high quality image and small data size.
Film Simulation Setting
You can manually select Film Simulation, White Balance and Exposure Control to produce various colour expressions.
Photo Shooting During Recording
Still photos can be captured during movie recordings.
* The photo is saved separately from the movie and does not appear as part of the movie.
HD Image Viewing
When it's time to show your creativity off, all you need to do is to connect the X10 to an HDTV with an HDMI cable (sold separately) and share your movie on the big screen with family and friends.
High Contrast LCD Monitor
Featuring a bright, high contrast, 2.8-inch 460,000-dot LCD monitor, the X10 lets you comfortably compose and preview your shots. With its ultra-wide view angle, you can hold the camera high or low to frame your shot, and later let everyone gather around to enjoy the results.
Micro Thumbnail View
Display up to 100 thumbnail images on screen at once for easy searching, viewing, selection and deletion of multiple images at a time.
In-camera RAW Converter
The X10's built-in RAW data converter lets you view and edit your results without the need for your PC. The conversion of RAW data not only takes into account exposure compensation, white balance and other in-camera image quality control settings, but also lets you apply Film Simulation modes in the converter mode.
Special X10 RAW Conversion Software Included
For the management, viewing and converting of RAW image data on your PC, you will find SILKYPIX® viewer and RAW conversion software included. The special X10 version of this software ensures versatility and ease of use, plus movie playback functionality.
Powerful Built-in Auto Bracketing Functions
Empowering you with a choice of 4 different auto bracketing functions (AE, ISO Sensitivity, Dynamic Range and Film Simulation), the X10 lets you experience the wide world of photographic expression.
Dynamic Range Bracketing
Capture 3 exposures of the same scene with high-speed continuous shooting, each at a different dynamic range setting (100%, 200% and 400%).
Film Simulation Bracketing
A single exposure produces 3 images of the scene, each with a different Film Simulation effect (PROVIA, Velvia and ASTIA).
One press of the shutter captures 3 shots of the same scene at different exposures. AE bracketing can be set in 1/3, 2/3 and 1 EV steps.
ISO Sensitivity Bracketing
Based on a single exposure, the scene is automatically reproduced as 3 images, each with a different ISO sensitivity and without changing the shutter speed and aperture, letting you capture the moment with varying degrees of brightness. Setting is possible in 1/3, 2/3 and 1 EV steps.
Motion Panorama 360 - Photo Gallery Quality
Just sweep the camera right-left or up-down to shoot giant panoramas up to 360°. When you view the panorama playing back on your camera or personal computer, you can enjoy a seamless panorama image with both ends stitched together to create a “cylinder” view.
Intelligent Digital Zoom
Digitally Double Your Zoom and Still Enjoy Excellent Resolution
For telephoto shots beyond the 4x optical zoom range, Intelligent Digital Zoom doubles your zoom to the equivalent of 8x zoom and delivers excellent sharpness and detail.
Super Intelligent Flash
Adopting Fujifilm's original TTL automatic flash control technology, the built-in high-precision flash system delivers the ideal amount of flash for shooting small items or close-ups, or capturing special occasions indoors. When even more light is required or you're shooting with the lens hood attached, you can use an optional TTL flash.
Mode Dial and Scene Position
Easy-to-select Mode Dial and Scene Position. Simply choose the shooting mode that matches the scene, and every setting from shutter speed to white balance is optimized to capture an exceptional image.
- EXR MODES - Improve clarity, reduce noise, increase dynamic range, or let the camera automatically adjust settings to suit the scene.
- AUTO - The easiest mode for taking pictures. Use this for ordinary photography.
- Advanced Mode - Motion Panorama 360, Pro Focus Mode, and Pro Low-light Mode
- Scene Position - Choose a SP scene suited to the subject or shooting conditions and the camera will do the rest.
- Custom - This mode is a shooting mode with user settings.
- Manual - Provides detailed settings that are impossible to set in Auto mode.
- Aperture Priority Auto - An automatic mode to set the aperture.
- Shutter Priority Auto - An automatic mode to set the shutter speed.
- Program AE - An automatic mode to set the white balance and exposure.
- Movie - Use this mode to record movies with sound.
- Motion Panorama 360 - Sweep the camera right or left, up or down to create panoramic image.
- Pro Focus - Choose for blurring the background of a subject such as portrait or a flower to make it impressive.
- Pro Low-light - Choose for shooting a subject under low light or a still subject by using the telephoto zoom.
A Host of Scene Positions
- Natural Light & with Flash - Shoots 2 images continuously, without flash and with flash. Comes in great handy during marginal shooting situations.
- Natural Light - Produces beautiful images that retain the natural ambience when shots are taken in low-light conditions.
- Portrait - Set for shooting portraits. Skin tones are softened as it enhances the overall natural look.
- Portrait Enhancer - Enables automatic enhancements of skin tone.
- Landscape - Best for shooting scenery in daylight capturing clear and sharp shots of buildings and mountains effectively.
- Sport - A quick recognition of persons in motion or objects for a faster shutter speed to help you catch the perfect moment.
- Night - Mode for shooting evening and night scenes. A picture is taken with a slow shutter.
- Night (Tripod) - Clear shots of twilight scenes using tripod.
- Fireworks - Effective for taking shots of fireworks with a slow shutter speed.
- Sunset - Capture sunset scenes vivid in color.
- Snow - Most adaptable to snow scenes without unnatural darkened images or where the whole screen appears white.
- Beach - Clear shots of people without darkened images under strong sunlight.
- Party - Best for shooting indoor weddings or parties. Retains the natural ambience in low-light conditions.
- Flower - Capture a clear close-up shots of blooming flowers rich in color.
- Text - Clear shots of letters on a document or white board.
- Underwater - Best for shooting underwater capturing clear images of the ocean blue.
Self Timer (2 or 10 seconds)
Use the menu to select the Self Timer function. It is not only great for group photos, but also comes in handy in macro photography and low exposure shots when you want to avoid blur caused by manual shutter release.
Easy and simple search function with slideshow and red-eye removal during playback.
Close-ups of detected faces are shown in slideshow style.
When face is detected, red-eye removal automatically detects and corrects flash reflection for a perfect end result.
Easy search function allowing you to display images by date, and by other categories including those featuring people for quick and fast photo finding.
Create a photo album in your camera. Easily accessible and mobile, you can share images with family and friends anytime, anywhere. Installed in-camera, you can create a Photobook folder where tagged images will be stored and organized accordingly. Your Photobook can also be ordered online for print when connected to the internet, as well as when you go to stores to get your photos printed*, images can easily be sorted when tagged.
* Print service availability depends on region.
- Fujifilm X10 Digital Camera (Black)
- NP-50 Lithium-Ion Battery (3.7v 1000mAh)
- BC-45W Battery Charger
- Shoulder Strap
- Lens Cap
- USB Cable
- Owner's Manual
- 2-Year Warranty