Sony Trade-In Trade-Up Promotion. Upgrade your old camera gear!

$500 Trade in Bonus Promotion!

LIMITED TIME OFFER: 10/7 – 10/27, 2022

Trade in any working digital/mirrorless interchangeable-lens camera towards a qualifying Sony camera listed below, or trade in any working digital/mirrorless lens towards a qualifying Sony lens listed below, and receive up to a $500 trade-in bonus toward your purchase. 

* See details below

Model

Trade In Bonus

Sony Alpha 1 Mirrorless Body $500
Sony Alpha A7C Mirrorless Body Black $300
Sony Alpha A7C Mirrorless Body Silver $300
Sony Alpha A7C Mirrorless Kit Black w/ FE 28-60mm f/4.0-5.6 Lens $300
Sony Alpha A7C Mirrorless Kit Silver w/ FE 28-60mm f/4.0-5.6 Lens $300
 Sony Alpha A7III Mirrorless Body $300
Sony Alpha A7III Mirrorless Kit w/FE 28-70mm f/3.5-5.6 OSS Lens $300
Sony Alpha A7IV Mirrorless Body $300
Sony Alpha A7IV Mirrorless Kit w/FE 28-70mm f/3.5-5.6 OSS Lens $300
Sony Alpha A7RIII A Mirrorless Body $500
Sony Alpha A7RIV A Mirrorless Body $500
Sony Alpha A7SIII Mirrorless Body $500
Sony SEL 10-18mm f/4.0 OSS E-Mount Lens $100
Sony SEL 11mm f/1.8 E-Mount Lens $50
Sony SEL FE 12-24mm f/2.8 GM E-Mount Lens $150
Sony SEL 15mm f/1.4 G E-Mount Lens $50
Sony SEL FE 16-35mm f/2.8 GM E-Mount Lens $100
Sony SEL 16-55mm f/2.8 G E-Mount Lens $100
Sony SEL FE 20mm f/1.8 G E-Mount Lens $100
Sony SEL FE 24mm f/1.4 GM E-Mount Lens $100
Sony SEL FE 24mm f/2.8 G E-Mount Lens $50
Sony SEL FE 24-70mm f/2.8 GM E-Mount Lens $100
Sony SEL FE 24-105mm f/4.0 G E-Mount Lens $200
Sony SEL FE 35mm f/1.4 GM E-Mount Lens $100
Sony SEL FE 40mm f/2.5 G E-Mount Lens $50
Sony SEL FE 50mm f/2.5 G E-Mount Lens $50
Sony SEL FE 55mm f/1.8 ZA Sonnar T* E-Mount Lens $100
Sony SEL FE 70-200mm f/2.8 GM OSS E-Mount Lens $300
Sony SEL FE 85mm f/1.4 GM E-Mount Lens $100
Sony SEL FE 200-600mm f/5.6-6.3 G OSS E-Mount Lens $150
Sony SEL 16-55mm f/2.8 G E-Mount Lens $100
Sony SEL 70-350mm f/4.5-6.3 G OSS E-Mount Lens $100
Sony SEL FE 70-300mm f/4.5-5.6 G OSS E-Mount Lens $100
Sony SEL FE 90mm f/2.8 Macro G OSS E-Mount Lens $100
Sony SEL PZ 10-20mm f/4.0 G Power Zoom E-Mount Lens $50
Sony SEL FE PZ 16-35mm f/4.0 G Power Zoom E-Mount Lens $100

*Eligible models listed in chart. All eligible trade-in products must be in working condition. One bonus offer per item. © 2022 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony logo are trademarks of Sony Corporation. Prices and offers non-redeemable for cash, non-transferable and may not be combinable with other offers/ discounts. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photo- graphic, typographic or system errors. Participating Sony Authorized Dealers will add a discount as specified herein to consumers who trade in one (1) working digital interchangeable lens camera or lens (as specified herein) to purchase one (1) select new models listed herein, usable at the time of Final Checkout or at the cash register. Dealer determines the trade-in amount at its sole discretion and Dealer’s trade-in amount may vary according to condition and age of the trade-in. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed herein at the time of trade-in. The discount to the customer is forfeited if the new model listed herein is returned for any reason or cause whatsoever. The traded-in/used product must be surrendered at time of trade-in (for e-commerce execution, physical receipt by the dealer or notification from carrier is considered an act of surrender). Multiple trade-in discounts cannot be combined and applied to the purchase of any one item.