Set your sights on Sony

See what Sony has to offer this summer.

Bestselling Sony Cameras

It’s not easy to nab the world’s number-one spot – and hold onto it – in today’s crowded mirrorless market, but Sony has done just that. Take a good look at these bestselling models and you’ll understand why.

Sony Alpha A7III Mirrorless Body w/ Extreme Pro 128GB SDXC UHS-I Card & NPFZ100 Battery

Sony Alpha A7III Mirrorless Body w/ TOUGH-M 128GB SDXC UHS-II U3 Class 10 V60 Card

Bonus Memory Card

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Sony Alpha A7RIV A Mirrorless Body w/ VGC4EM Vertical Grip

Sony Alpha A7RIV A Mirrorless Body w/ TOUGH-M 128GB and NPFZ100 Battery

Bonus Memory Card and Battery

Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Sony Alpha A7RIII A Mirrorless Body w/ TOUGH-M 128GB and NPFZ100 Battery

Bonus Memory Card and Battery

The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.

Shop for Photobooks, Canvas prints, Fine art prints and more!

What’s stopping you from starting your own photo gallery? Seriously, start looking for a suitable wall. Because if you have a collection of photos to show off, Vistek can take your pictures and turn them into gorgeous prints on paper or canvas.


Say hello to the world’s smallest and lightest full-frame compact mirrorless interchangeable-lens camera, the Sony Alpha A7C

The new Sony a7C opens up a world of quality full-frame photography and advanced video to a wide range of new users. Experience spectacular full-frame image quality with exquisite bokeh, advanced autofocus, 5-axis image stabilization and compatibility with a full range of E-mount lenses, in an all-new ultra-portable design. It’s also ideal for vlogging with a new flip-out vari-angle LCD screen and delivers the speed and performance that makes it a snap to shoot with!


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Sony Alpha A7IV Mirrorless Body w/ SEL FE 24-105mm f/4.0 G E-Mount Lens

Beyond basic. For a new generation of imagemakers.

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel1 full-frame sensor for outstanding still image and 4K11 movie quality. The a7IV boasts a new and improved AF, and while there is a myriad of other improvements, the focus breathing compensation is a truly unique new feature. Along with other major movie technology innovations; S-Cinematone 4K60p XAVCS-I, 7K oversampling, AF assist, focus map, heat dissipating structure, optical active mode stabilization and more.

Sony Alpha A9II Body w/ 2x TOUGH-G 128GB SDXC UHS-II U3 Class 10 V90 Card

Bonus Memory Cards!

The α9 II offers advances that answer the demands of professional workflows, including sophisticated operability and network connectivity for enhanced support in the field, rugged go-anywhere reliability and unrivalled speed.

Sony Alpha A7SIII Mirrorless Body w/ 160GB CFexpress Type A Card, 800MB/s read & 700MB write speeds

Optimized for video production, with an all-new 12.1MP 4K Exmor R backside-illuminated full-frame sensor built for superb sensitivity and speed.

Alpha 1. The One.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level never previously reached. A 50.1-megapixel full-frame stacked Exmor RS™ image sensor capable of up to 30 fps continuous shooting with up to 120 AF/AE calculations per second, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

  • New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor
  • Upgraded BIONZ XR™ imaging processing engine with eight times more processing power
  • Fast sensor readout enables up to 120 AF/AE calculations per second, double the speed of the Alpha 9 II, even during 30fps continuous shooting
  • Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first refresh rate of 240 fps
  • Silent, vibration-free electronic shutter
  • World’s first anti-flicker shooting with both mechanical and electronic shutter
  • Electronic shutter flash sync up to 1/200 sec. for the first time in the Alpha series
  • World’s fastest mechanical shutter flash sync up to 1/400 sec.


Sony Alpha A6400 Mirrorless Kit w/ SEL 16-50mm PZ Lens

Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model.

Sony Alpha A6600 Mirrorless Body

The α6600 packs in the features to deliver what you need for just about any situation you encounter.

Sony Alpha ZV-E10 Mirrorless Kit Black w/ SEL 16-50mm PZ Lens

The ZV-E10 interchangeable-lens camera is designed for vlogging and creating content with ease.

Sony ZV-1 w/ Vlogger Accessory Kit

With features and design dedicated to content creation, you can leave the complexity to the ZV-1 and simply focus on your creativity.

The Sony FE 24-70mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie cameras.

Key Features:

  • World’s smallest and lightest full-frame F2.8 standard zoom lens with autofocus
  • G Master quality and performance with excellent corner to corner resolution
  • Advanced optical design including 3 aspherical, 2 XA (extreme aspherical), 2 ED (Extra-low Dispersion) and 2 Super + Nano AR Coating II for incredible G Master resolution and beautiful bokeh
  • Four XD (Extreme Dynamic) linear motors results in fast, precise and quiet AF
  • 11-blade circular aperture for beautiful bokeh
  • Advanced operability and balance for prolonged professional use



Caroline Jensen -  Photographer

"I absolutely love my 50mm 1.2, 35mm 1.4, and 90mm 2.8 for food photography. I often use extremely shallow depth of field and it is imperative that the in-focus area be razor sharp. The textures on food are not forgiving! Food has to be a feast for the eyes (literally!) so color rendition is also extremely important. All of these lenses give me the flexibility to shoot any food situation with precision."


Bestselling Sony Lenses

Classic design, superb engineering, robust build and outstanding performance are the hallmarks of these top-selling Sony lenses, and just a small sample of the vast array we carry at Vistek.

Sony SEL PZ 10-20mm f/4.0 G Power Zoom E-Mount Lens

The world’s smallest and lightest constant F4 ultra-wide-angle APS-C power zoom lens offers outstanding mobility and superb image quality for both stills and movies.

Sony SEL 11mm f/1.8 E-Mount Lens

Sony Alpha APS-C ultra-wide-angle large aperture prime lens with outstanding corner-to-corner resolution and bokeh with fast, reliable AF that is ideal for movies in a compact, go anywhere lens.

Sony SEL 15mm f/1.4 G E-Mount Lens

With great G Lens rendering and expressive F1.4 bokeh, this 15-mm (35-mm full-frame equivalent: 22.5-mm) wide-angle prime lens for APS-C bodies delivers dynamic perspectives.

Sony SEL FE 16-35mm f/4.0 G Power Zoom E-Mount Lens

FE PZ 16-35mm F4 G - Sony Alpha full-frame constant-aperture wide-angle G lens with power zoom provided by XD linear motors and next-generation autofocus performance optimized for still and movie.

Sony SEL FE 20mm f/1.8 G E-Mount Lens

Sony Alpha Full-frame E-mount prime for stills and movies with excellent G Lens™ resolution and bokeh in a compact, lightweight design.

Sony SEL FE 50mm f/1.8 E-Mount Lens

Impressive optical performance for Sony cameras, precision engineered for versatility and reliability in a wide range of applications.

Sony SEL FE 85mm f/1.8 E-Mount Lens

The 85mm F1.8 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution.

Sony SEL FE 14mm f/1.8 GM E-Mount Lens

This large-aperture ultra-wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact.

Sony SEL FE 24mm f/1.4 GM E-Mount Lens

The FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh.

Sony SEL FE 35mm f/1.4 GM E-Mount Lens

A superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open.

Sony SEL FE 50mm f/1.2 GM E-Mount Lens

With an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution.

Sony SEL FE 12-24mm f/2.8 GM E-Mount Lens

The ultra-wide 12-mm angle of view available with this versatile lens makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye.

Sony SEL FE 16-35mm f/2.8 GM E-Mount Lens

No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner.

Sony SEL FE 24-70mm f/2.8 GM E-Mount Lens

Constant F2.8 24-70mm zoom, with an unprecedented union of high resolution and creamy bokeh.

Sony SEL FE 70-200mm f/2.8 GM OSS E-Mount Lens

G Master design and technology in a new constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.

Sony SEL FE 100-400mm f/4.5-5.6 GM OSS E-Mount Lens

With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy.

Sony SEL FE 200-600mm f/5.6-6.3 G OSS E-Mount Lens

Perfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance.

Sony SEL FE 400mm f/2.8 GM OSS E-Mount Lens

Large-aperture super telephoto lens achieving extraordinary speed, outstanding G Master resolution and bokeh, plus professional control and reliability.

Sony SEL FE 600mm f/4.0 GM OSS E-Mount Lens

Fast autofocus plus stunning G Master resolution and gorgeous bokeh in a lightweight, well-balanced, mobile lens.

Bestselling Accessories

Complete your kit with essential accessories from Sony, so you’ll be fully equipped on set or out in the field and never caught off guard again.

Sony HVLF60RM2 Flash

Reliable flash at high continuous shooting speeds with intuitive operation via the camera interface, quick shift bounce, and wireless radio control.

Sony NPFZ100 Battery for A9II, A7RIII, A7III, A7RIV & A7SIII

NP-FZ100 rechargeable battery has reliable high stamina and high power capacity of 7.2V/16.4Wh (2,280mAh). Compatible with InfoLITHIUM.

Sony XLRK3M XLR Adaptor Kit w/ Mic for A7RIV, A7SIII

When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur.

Sony ECMB1M Digital Shotgun Microphone

Advanced digital signal processing makes it possible to offer three switchable directivity patterns in one versatile microphone: super-directional, unidirectional, and omnidirectional.

Sony TOUGH-G 64GB SDXC UHS-II U3 Class 10 V90 Card, 300MB/s read & 299MB/s write speeds

Designed for professional performance and extreme reliability, this is the toughest SD card.

Sony 80GB CFexpress Type A Card, 800MB/s read & 700MB/s write speeds

The new CFexpress Type A standard was developed to provide compact cameras with the ultra-high-speed performance required for cutting-edge video creation.

Sony 128GB CFexpress Type B Card, 1700MB/s read & 1480MB/s write speeds

CFexpress Type B memory card with 1480 MB/s write speed, 1700 MB/s read speed and high reliability.

Sony QDG120F 120GB XQD G Series Memory Card.

Sony's XQD memory cards are shockproof, magnet proof, anti-static and resistant to breakage, and offer full performance even in extreme temperatures.