Set your sights on Sony

See what Sony has to offer this autumn.

Bestselling Sony Cameras

It’s not easy to nab the world’s number-one spot – and hold onto it – in today’s crowded mirrorless market, but Sony has done just that. Take a good look at these bestselling models and you’ll understand why.

Get the store trade in value plus, up to $500 bonus credit!

Trade in any working digital/mirrorless interchangeable-lens camera towards a qualifying Sony camera listed below, or trade in any working digital/mirrorless lens towards a qualifying Sony lens listed below, and receive up to a $500 trade-in bonus toward your purchase. 

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Sony Alpha A6700 Mirrorless Body Body front view

Sony Burano 8K Digital Motion Picture Camera

Versatile, lightweight and compact, BURANO is an all-new full-frame 8K cinema camera with 16 stops of dynamic range, in-body stabilisation and an electronic variable ND filter supporting Auto Focus functionality.

Key Features:

  • High mobility for solo shooting
  • Full Frame 8.6K (8632 x 4856) CMOS sensor with 16 stop dynamic range 
  • Dual Base ISO of 800/3200
  • In-body Image Stabilization (3-axis PL mount, 5-axis Sony E-mount)
  • Electronic variable ND (0.6 ~ 2.1 ND)
  • Auto Focus with Face/Eye tracking technology
  • Phase detection AF (Max 627 points)
  • PL and Sony E-mount
  • Full Frame and S35 sensor modes 
  • Multiple resolution support
  • Multiple codec support
  • Magnesium alloy chassis and body
  • Multiple Input/Output and Control interfaces
  • CFExpress Type B media

Sony Alpha A7CII Mirrorless Body Black

Next-generation AF, 61MP image quality, spectacular 8K24p/4K60p movies and advanced connectivity and workflow to create a higher level of imaging performance.

Body Only
w/ FE 28-60mm f/4.0-5.6 Lens
Sony Alpha A7CR Mirrorless Body Black

Let your expectations be upended. A class-leading astonishing Exmor R™ 61.0 MP2 full-frame sensor, just like that of our acclaimed α7R V, now comes in an α7C series compact body.

The FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced cameras.

Sony Alpha A6700 Mirrorless Body Body front view

Sony Alpha A6700 Mirrorless Body

The α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.

Body Only
w/ SEL 16-50mm PZ Lens
w/ SEL 18-135mm OSS Lens

Alpha Mirrorless

Sony’s Alpha series of mirrorless cameras sets the benchmark high, with relentless innovation constantly crashing barriers and creating new breakthroughs time and again.

Sony Alpha A7RV Mirrorless Body w/ 80GB CFexpress Type A Card & CFexpress Card Reader

Next-generation AF, 61MP image quality, spectacular 8K24p/4K60p movies and advanced connectivity and workflow to create a higher level of imaging performance.

Sony Alpha A7SIII Mirrorless Body w/ 160GB CFexpress Type A Card, 800MB/s read & 700MB write speeds

Optimized for video production, with an all-new 12.1MP 4K Exmor R backside-illuminated full-frame sensor built for superb sensitivity and speed.

Sony Alpha A7IV Mirrorless Body

Go beyond basic with 33-Megapixel1 full-frame sensor for outstanding still image and 4K movie quality

Sony Alpha A7III Mirrorless Body

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Sony Alpha A7RV Mirrorless Body front view

Alpha 1. The One.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level never previously reached. A 50.1-megapixel full-frame stacked Exmor RS™ image sensor capable of up to 30 fps continuous shooting with up to 120 AF/AE calculations per second, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

Sony ZV-1 II Black

Sony ZV-1 II Vlog Camera

For Content Creators and Vloggers

Capture the world the way you want. The ZV-1 II is an ideal all-round vlog camera that streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex setup. Compact and portable, it features a wide-angle 18-50mm zoom lens for versatile framing, a 1.0-type (1-inch) image sensor for great image quality, and an intelligent microphone for clear audio recording.

Alpha Vlogging

If you’re into vlogging, Sony has launched several new Alpha models optimized specifically for this task and designed to deliver the professional results you’re aiming for.

Sony Alpha ZV-E1 Mirrorless Kit Black w/ FE 28-60mm f/4.0-5.6 Lens

The ZV-E1 is Sony's first vlog camera with a Full-frame 12.1 MP Exmor R image sensor that is optimized for 4K and delivers 15+ stops of latitude, low noise, high sensitivity, and gorgeous full-frame bokeh.

Black Body w/ FE 28-60mm f/4.0-5.6 Lens
Body Black
White Body w/ FE 28-60mm f/4.0-5.6 Lens
Body White
Sony Alpha A7C Mirrorless Body Black

The α7C achieves uncompromising full-frame quality with the world’s smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF and speed, it’s truly an all-round performer, ready to enhance your creativity wherever you go.

Body Black
Body Silver
Black w/ FE 28-60mm f/4.0-5.6 Lens
Silver w/ FE 28-60mm f/4.0-5.6 Lens
Sony Alpha A6600 Mirrorless Body

The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilization and stunning image quality, a high-capacity battery and serious 4K HDR (HLG) movie shooting.

w/ SEL 18-135mm OSS Lens
Sony Alpha A6400 Mirrorless Kit w/ SEL 16-50mm PZ Lens

Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model.

Sony Alpha A6100 Mirrorless Kit w/ SEL 16-50mm PZ Lens

Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera.

Sony Alpha ZV-E10 Mirrorless Kit Black w/ SEL 16-50mm PZ Lens

The ZV-E10 interchangeable-lens camera is designed for vlogging and creating content with ease.

Sony ZV-1 w/ Vlogger Accessory Kit

With features and design dedicated to content creation, you can leave the complexity to the ZV-1 and simply focus on your creativity.

Alpha Cinema Line

Sony’s Cinema Line spans a wide range of models, each one optimized for a different set of needs, and all designed to deliver the same level of rich cinematic video.

Sony FX30 Cinema Line Super 35 Camera

Sony FX30B Cinema Line Super 35 Camera

Enjoy hassle-free shooting with S-Cinetone™ and S-Log3 for high-level grading plus numerous other features. The compact FX30 makes filmmaking more accessible than ever for up-and-coming creators.

Sony Alpha FX3 Cinema Line Full-frame Camera (Body Only) Bundle with CEAG160T Memory

Sony Alpha FX3 Cinema Line Full-frame Camera (Body Only) Bundle with CEAG160T Memory

Sony's FX3 Cinema Line camera brings the visions of passionate content creators to life. Cinematic expression is matched with reliable performance and streamlined operation to serve the needs of today's creative community. Compact and lightweight, it's easy to carry and handle.

Sony FX6V Cinema Line Full-frame Camera 

FX6 combines the best of Sony’s impressive digital cinema imaging technology with advanced imaging features from Sony’s industry-leading Alpha mirrorless technology. 

Sony PXW-FX9 XDCAM 6K Full-Frame Camera System with 28-135mm f/4 G OSS Lens

Building on the benchmark success of the PXW-FS7 and PXW-FS7M2 and featuring a new Full Frame Sensor (that can also be switched to S35 mode) the FX9 provides for impressive control of bokeh and its 6K resolution delivers the best quality 4K recordings.

Shop for Photobooks, Canvas prints, Fine art prints and more!

What’s stopping you from starting your own photo gallery? Seriously, start looking for a suitable wall. Because if you have a collection of photos to show off, Vistek can take your pictures and turn them into gorgeous prints on paper or canvas.


Bestselling Sony Lenses

Classic design, superb engineering, robust build and outstanding performance are the hallmarks of these top-selling Sony lenses, and just a small sample of the vast array we carry at Vistek.

Sony SEL 11mm f/1.8 E-Mount Lens

Save: $51.99  

Sony SEL 15mm f/1.4 G E-Mount Lens

Save: $101.99  

Sony SEL FE 35mm f/1.4 GM E-Mount Lens

Save: $101.99  

Sony SEL FE 50mm f/1.2 GM E-Mount Lens

Save: $101.99  

Sony SEL FE 85mm f/1.4 GM E-Mount Lens

Save: $101.99  

Cyber-shot Cameras

This popular line of compact point-and-shoot cameras is designed with affordability and feature-packed ease of use in mind. 

Sony Cyber-Shot DSC-RX100VII

Pro-level features for both still shots and movies will meet the demands of professional photographers, creators and vloggers.

Sony Cyber-Shot DSC-RX10IV

Ultra-fast AF response, (0.03 s) up to 24fps with AF/AE-tracking continuous shooting, 24–600 mm F2.4–4 lens and Exmor RS™ sensor, all in one camera.

Bestselling Accessories

Complete your kit with essential accessories from Sony, so you’ll be fully equipped on set or out in the field and never caught off guard again.

Memory Cards & Readers

You’re going to need ample memory and plenty of speed for all those photos and footage – stick with Sony for fully compatible storage solutions.