Set your sights on Sony

See what Sony has to offer this spring.

Bestselling Sony Cameras

It’s not easy to nab the world’s number-one spot – and hold onto it – in today’s crowded mirrorless market, but Sony has done just that. Take a good look at these bestselling models and you’ll understand why.

Sony Additional 1-Year Extended Warranty

Sony is pleased to officially announce – starting May 1, 2024, we will be offering an additional 1-year extended limited warranty (Sony manufacturer’s warranty), which will allow for customers to have a total of 2 years of limited warranty, just by registering their product.

Sony SEL FE 16-25mm f/2.8 G E-Mount Lens

Estimated Release Date May 19

This compact full-frame F2.8 wide-angle zoom lens is an excellent match for α-series bodies, with advanced technology ensuring that body performance is fully realised from ultra-wide 16 mm to wide 25 mm focal lengths.

Sony Alpha A9III Mirrorless Body

Now in Stock!

The Alpha 9 III features the world’s first full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. This newly-developed Exmor RS image sensor exposes and reads all pixels simultaneously so the camera can capture fast-moving subjects with absolutely no distortion.

Sony SEL FE 300mm f/2.8 GM OSS E-Mount Lens

Sony Alpha E-mount Full-frame Large-aperture Telephoto Prime G Master lens with outstanding optical performance, fast precise AF and ideal balance for convenient handheld shooting.

Alpha Mirrorless

Sony’s Alpha series of mirrorless cameras sets the benchmark high, with relentless innovation constantly crashing barriers and creating new breakthroughs time and again.

Sony Alpha A7RV Mirrorless Body front view

Alpha 1. The One.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level never previously reached. A 50.1-megapixel full-frame stacked Exmor RS™ image sensor capable of up to 30 fps continuous shooting with up to 120 AF/AE calculations per second, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

Sony Alpha A7RV Mirrorless Body

Next-generation AF, 61MP image quality, spectacular 8K24p/4K60p movies and advanced connectivity and workflow to create a higher level of imaging performance.


  • Get a NPFZ100 Battery with this order $119.99 Value
  • Get a 160GB CFexpress Type A Card, 800MB/s read & 700MB/s write speeds with this order $518.00 Value
Sony Alpha A7CR Mirrorless Body Black

The A7CR full-frame image sensor delivers fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R CMOS image sensor.

Sony Alpha A7RV Mirrorless Body front view

Sony Alpha A7SIII Mirrorless Body

Optimized for video production, with an all-new 12.1MP 4K Exmor R backside-illuminated full-frame sensor built for superb sensitivity and speed. The new BIONZ XR processing engine, with significantly more processing power, can capture and record up to 120p 4K and HD 240 frames at 10-bit 4:2:2 with full pixel readout (no skipping or binning) in all recording modes, including Intra-Frame (All-I). It also has the world’s highest-quality viewfinder at 9.4M dots, and a side swing-out rotating LCD panel.


  • Get a NPFZ100 Battery with this order $119.99 Value

Sony Alpha A7IV Mirrorless Body

The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.  Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality


  • Get a 80GB CFexpress Type A Card, 800MB/s read & 700MB/s write speeds with this order $258.00 Value
  • Get a NPFZ100 Battery with this order $119.99 Value
Sony Alpha A7III Mirrorless Body

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Alpha Vlogging

If you’re into vlogging, Sony has launched several new Alpha models optimized specifically for this task and designed to deliver the professional results you’re aiming for.

Bestselling Sony Lenses

Classic design, superb engineering, robust build and outstanding performance are the hallmarks of these top-selling Sony lenses, and just a small sample of the vast array we carry at Vistek.

Alpha Cinema Line

Sony’s Cinema Line spans a wide range of models, each one optimized for a different set of needs, and all designed to deliver the same level of rich cinematic video.

Sony FX30 Cinema Line Super 35 Camera

Sony FX30B Cinema Line Super 35 Camera

Enjoy hassle-free shooting with S-Cinetone™ and S-Log3 for high-level grading plus numerous other features. The compact FX30 makes filmmaking more accessible than ever for up-and-coming creators.

Sony Alpha FX3 Cinema Line Full-frame Camera (Body Only)

Sony Alpha FX3 Cinema Line Full-frame Camera

Sony's FX3 Cinema Line camera brings the visions of passionate content creators to life. Cinematic expression is matched with reliable performance and streamlined operation to serve the needs of today's creative community. Compact and lightweight, it's easy to carry and handle.

Sony FX6V Cinema Line Full-frame Camera 

FX6 combines the best of Sony’s impressive digital cinema imaging technology with advanced imaging features from Sony’s industry-leading Alpha mirrorless technology. 

Sony PXW-FX9 XDCAM 6K Full-Frame Camera System with 28-135mm f/4 G OSS Lens

Building on the benchmark success of the PXW-FS7 and PXW-FS7M2 and featuring a new Full Frame Sensor (that can also be switched to S35 mode) the FX9 provides for impressive control of bokeh and its 6K resolution delivers the best quality 4K recordings.

Sony Alpha A6700 Mirrorless Body Body front view

Sony Burano 8K Digital Motion Picture Camera

Versatile, lightweight and compact, BURANO is an all-new full-frame 8K cinema camera with 16 stops of dynamic range, in-body stabilisation and an electronic variable ND filter supporting Auto Focus functionality. *Lens not included

Key Features:

  • High mobility for solo shooting
  • Full Frame 8.6K (8632 x 4856) CMOS sensor with 16 stop dynamic range 
  • Dual Base ISO of 800/3200
  • In-body Image Stabilization (3-axis PL mount, 5-axis Sony E-mount)
  • Electronic variable ND (0.6 ~ 2.1 ND)
  • Auto Focus with Face/Eye tracking technology
  • Phase detection AF (Max 627 points)
  • PL and Sony E-mount
  • Full Frame and S35 sensor modes 
  • Multiple resolution support
  • Multiple codec support
  • Magnesium alloy chassis and body
  • Multiple Input/Output and Control interfaces
  • CFExpress Type B media

Cyber-shot Cameras

This popular line of compact point-and-shoot cameras is designed with affordability and feature-packed ease of use in mind. 

Sony Cyber-Shot DSC-RX100VII

Pro-level features for both still shots and movies will meet the demands of professional photographers, creators and vloggers.

Sony Cyber-Shot DSC-RX10IV

Ultra-fast AF response, (0.03 s) up to 24fps with AF/AE-tracking continuous shooting, 24–600 mm F2.4–4 lens and Exmor RS™ sensor, all in one camera.

Bestselling Accessories

Complete your kit with essential accessories from Sony, so you’ll be fully equipped on set or out in the field and never caught off guard again.

Memory Cards & Readers

You’re going to need ample memory and plenty of speed for all those photos and footage – stick with Sony for fully compatible storage solutions.

Shop for Photobooks, Canvas prints, Fine art prints and more!

What’s stopping you from starting your own photo gallery? Seriously, start looking for a suitable wall. Because if you have a collection of photos to show off, Vistek can take your pictures and turn them into gorgeous prints on paper or canvas.