Bestselling Sony Cameras
It’s not easy to nab the world’s number-one spot – and hold onto it – in today’s crowded mirrorless market, but Sony has done just that. Take a good look at these bestselling models and you’ll understand why.
Alpha Mirrorless
Sony’s Alpha series of mirrorless cameras sets the benchmark high, with relentless innovation constantly crashing barriers and creating new breakthroughs time and again.
Spring into Sony | Sony Alpha A7V Mirrorless Camera Promo!
Purchase the Sony Alpha A7V Mirrorless Camera body and add on the G-Master SEL2470GM2 Lens using Build A Bundle and save up to $600!
- Double your warranty and receive a Bonus CEAG240T Memory Card (value of $379.99)
- Get Cash Back of $50 for both A7V and 24-40mm GM2 Lens, total of $100!
- Valid from May 8-21, 2026 | Must register each product indivdually at Sony.ca
| BUY NOW
NEW!
Alpha 7R VI Body
Resolution, Accelerated.
The α7R VI offers extraordinary resolution, image quality, and burst speed, thanks to advanced imaging technology refined by feedback from discerning creators. A full system upgrade pushes performance to unprecedented heights.
Sony Trade-in Trade-up event
OFFER VALID: 4/1/2026 - 6/30/2026
Trade in any working digital/mirrorless interchangeable-lens camera towards a qualifying Sony camera listed below, or trade in any working digital/mirrorless lens towards a qualifying Sony lens listed below, and receive up to a $800 trade-in bonus toward your purchase.
Start HereAlpha Vlogging
If you’re into vlogging, Sony has launched several new Alpha models optimized specifically for this task and designed to deliver the professional results you’re aiming for.
Bestselling Sony Lenses
Classic design, superb engineering, robust build and outstanding performance are the hallmarks of these top-selling Sony lenses, and just a small sample of the vast array we carry at Vistek.
NEW!
Sony FE 100-400mm F4.5 GM OSS
Superb Optics and AF in a Superlative Super-Tele Zoom
This exemplary 100–400 mm super-telephoto zoom lens is ideal for wildlife, birds, sports, photojournalism and more. Maximum aperture is a constant F4.5 and AF performance is fast and precise, easily maximizing the potential of Sony’s most advanced E-mount camera bodies. A lightweight inner-zoom design results in stress-free handling, while comprehensive control meets professional needs.
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Share your craft, grow your audience, and get paid to do what you love. Vistek is looking for photographers, filmmakers, and content creators to lead workshops, photo walks, and in-store events across Canada.
We’re looking for creators who don’t just know how to make great work—but allso know how to share their expertise.
Alpha Cinema Line
Sony’s Cinema Line spans a wide range of models, each one optimized for a different set of needs, and all designed to deliver the same level of rich cinematic video.
Cinema Line FX2 | Full-frame Cinema Camera
As a gateway into a professional filmmaking career, the FX2 is a full-frame camera in the Cinema Line
that inherits the visual philosophy of Sony's top-level VENICE series. Adopting the compact design, user
interface, expandability, and reliability synonymous with Sony Cinema Line, it’s ideal for solo shooting,
and introduces enhanced still image functions designed to support filmmaking.
Sony FX2 Full-frame Cinema Camera (Body Only) w/ XLR Handle Bundle w/ NPZ100 Battery
Save: $719.99
Sony FX2B Digital Cinema Camera (Body Only,No XLR Handle) Bundle w/NPFZ100 Battery
Save: $719.99
Sony FX3A Full-Frame Cinema Camera with XLR Handle Unit Bundle with NPFZ100 Battery
Save: $420
Sony FX30 Cinema Line Super 35 Camera with XLR Handle Unit Bundle with NPFZ100 Battery
Save: $419.99
Sony Burano 8K Digital Motion Picture Camera
Versatile, lightweight and compact, BURANO is an all-new full-frame 8K cinema camera with 16 stops of dynamic range, in-body stabilisation and an electronic variable ND filter supporting Auto Focus functionality. *Lens not included
Key Features:
- High mobility for solo shooting
- Full Frame 8.6K (8632 x 4856) CMOS sensor with 16 stop dynamic range
- Dual Base ISO of 800/3200
- In-body Image Stabilization (3-axis PL mount, 5-axis Sony E-mount)
- Electronic variable ND (0.6 ~ 2.1 ND)
- Auto Focus with Face/Eye tracking technology
- Phase detection AF (Max 627 points)
- PL and Sony E-mount
- Full Frame and S35 sensor modes
- Multiple resolution support
- Multiple codec support
- Magnesium alloy chassis and body
- Multiple Input/Output and Control interfaces
- CFExpress Type B media
Bestselling Accessories
Complete your kit with essential accessories from Sony, so you’ll be fully equipped on set or out in the field and never caught off guard again.
Sony XLR-K3M Dual-Channel Digital XLR Audio Adapter Kit with Shotgun Microphone
Save: $51.99
Memory Cards & Readers
You’re going to need ample memory and plenty of speed for all those photos and footage – stick with Sony for fully compatible storage solutions.
Sony 80GB CFexpress Type A Card, 800MB/s read & 700MB/s write speeds
The CFexpress Type A standard was developed to provide compact cameras with the ultra-high-speed performance required for cutting-edge video creation.
Sony TOUGH-G 240GB CFexpress Type B Card
With incredible speeds of up to 1850MB/s (read) and 1600MB/s (write). Sony TOUGH CFexpress card is designed for professional photographers, videographers and https://www.vistek.ca/store/467841/sony-toughg-240gb-cfexpress-type-b-card looking to boost workflows with unrivalled speed and exceptional reliability.
Sony TOUGH-M 128GB SDXC UHS-II U3 Class 10 V60 Card, 277MB/s read & 150MB/s write speeds
Designed for a wide range of professional photographers and videographers, as well as photo enthusiasts, they're rugged enough for the most extreme shoots.
Sony TOUGH-G 64GB SDXC UHS-II U3 Class 10 V90 Card, 300MB/s read & 299MB/s write speeds
No matter how challenging your shoot gets, the SF-G series TOUGH specification delivers performance and durability you can depend on.
Sony CFexpress Type A Card Reader
CFexpress Type A card reader MRW-G3, optimized for use with the optional CEA-G Series and supporting the new CFexpress 4 standards to maximize card performance.
Sony CFexpress Type B / XQD Card Reader
Compact card reader for CFexpress and XQD memory cards with SuperSpeed USB (USB 3.1 Gen 2) and USB-C port.
Sony MRWS1/T UHS-II SD Memory Card Reader
The MRW-S1 memory card reader is the perfect solution to drastically improve workflow efficiency after shooting by quickly transferring large data from UHS-II SD cards, like SF-G Series, to a PC.
Talk to a Sony Rep at Vistek
Sony reps will be at our stores on the following dates to answer your questions and offer assistance.
Dates:- Feb 6 | 2:00 p.m. - 4:30 p.m. - Toronto & Mississauga
- Feb 27 | 2:00 p.m. - 4:30 p.m. - Toronto, Mississauga & Calgary
- Mar 5 | 2:30 p.m. - 4:00 p.m. - Edmonton
- Mar 6 | 2:00 p.m. - 4:30 p.m. - Toronto & Mississauga
- Mar 20 | 2:00 p.m. - 4:30 p.m. - Toronto & Mississauga
- Mar 27 | 2:30 p.m. - 4:00 p.m. - algary
No registration required, just show up!
Shop for Photobooks, Canvas prints, Fine art prints and more!
What’s stopping you from starting your own photo gallery? Seriously, start looking for a suitable wall. Because if you have a collection of photos to show off, Vistek can take your pictures and turn them into gorgeous prints on paper or canvas.