Sony gear just keeps getting better and better – so that you can too!


Create with Sony

Whether you shoot stills or video, or both, you’ve probably noticed the amazing advances Sony has made recently, especially in its unparalleled lineup of mirrorless and cinema cameras, not to mention the lenses and accessories that go with them. That wow factor extends itself right into your own creative process: Sony gear makes it easy to capture the kind of stunning images you’ve wanted all along. And you’ll know it when you see it.
Sony has updated the a7R III, a7R IV with improved LCD panels!​

Sony has updated the a7R III, a7R IV with improved LCD panels!

Sony Alpha A7RIII A Mirrorless Body

The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.


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Sony Alpha A7RIV A Mirrorless Body

Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.


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Sony Alpha ZV-E10 Mirrorless Body Black

Interchangeable-lens vlog camera ZV-E10 is designed for vlog and content creation with ease. Make the most of the large APS-C type sensor and the interchangeable lenses for impressive expressions.


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Sony's Lenses to capture your vision

With an already expansive range of lenses to choose from, Sony has been busy adding new models to their ever-growing lineup. They now span an impressive spectrum of options to suit every shooting style and need, at price points geared to everyone from serious enthusiasts to high-end professionals.


Sony's Zoom Lenses for Great Nature Photography

Sonly lenses blog Post


Sony unveils three new G-Series fast prime lenses

Sony has just added three new compact, fast prime e-mount G-Series (not to be confused with the higher-end G-Master series) lenses, the FE 24mm f/2.8 G, FE 40mm f/2.5 G, and FE 50mm f/2.5 G. Each of the new lenses offer similar performance, construction quality and size, with the obvious differences being focal length and application usage.



One Mount.

Connect seamlessly with E-mount. Compact and lightweight, E-mount connects APS-C to full-frame, Alpha mirrorless cameras to pro camcorders and entry level to high-end gear. Use full-frame lenses on APS-C bodies, and even attach E-mount lenses to professional camcorders.



Sony alpha Series Mirrorless Cameras

Since the launch of its alpha series of cameras, Sony has not only cornered the mirrorless market but also broken new technical ground with innovations that are almost hard to keep up with. They’ve also targeted each of these models to fit into just about any available niche, ensuring that there’s bound to be one that’s just right for you.



Benefits of using your Sony camera as a webcam

Imaging Edge Webcam lets you connect your Sony camera to a PC and use it as a high-quality webcam for live streaming or video conferencing.


Sony's Best Selling Mirrorless Cameras


Sony Alpha A7III Mirrorless Body w/ Extreme Pro 128GB SDXC UHS-I Card & NPFZ100 Battery


Sony Alpha A7RIV A Mirrorless Body


Sony Alpha A7C Mirrorless Kit Silver w/ FE 28-60mm f/4.0-5.6 Lens & Vlogger Accessory Kit


Sony Alpha A6600 Mirrorless Body


Sony Alpha 1 Mirrorless Body


Sony Alpha A9II Body w/ 2x TOUGH-G 128GB SDXC UHS-II U3 Class 10 V90 Card


Sony Alpha A7SIII Mirrorless Body w/ 160GB CFexpress Type A Card, 800MB/s read & 700MB write speeds


Sony ZV-1 w/ Vlogger Accessory Kit

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Sony Cinema Line Digital Cinema Cameras

Meet the Cinema Line of digital cinematography cameras from Sony. Discover our wide range of movie and film cameras used in award-winning Hollywood productions, TV dramas, commercials, documentaries, independent filmmaking and more. With that distinctive cinematic look, these cameras all provide advanced Sony full-frame image sensors providing excellent sensitivity, resolution dynamic range and bokeh with a range of high frame-rate capabilities. Choose or mix and match to meet your budget and production requirements, whether it’s 6K, C4K, 4K, HDR or HD productions.


Sony's Cinema Line


Sony Alpha FX3 Cinema Line


Sony FX6V Cinema Line




Sony MPC3610 VENICE Full Frame 6K

View all Sony Video Cameras

Great sound for today’s news-makers

Our innovative UQP wireless microphone combines the crisp sound quality of digital audio processing with the reliability of analog FM modulation and true diversity reception. Portable, practical and highly reliable, it’s the ideal choice for ENG and field-based news production, documentary or bridal—and a perfect complement to Sony’s XDCAM handheld shoulder-mounted cameras.


Gear Guide for Nature Lovers

This spring and summer, the great outdoors is beckoning us like never before. The only thing better than finding yourself amid nature’s bounty is having some great gear to capture the moment, bring it home and share it with others. We have a few suggestions.

Vistek Gift Card

A Vistek Gift Card is a great way to make sure they get just the gift they want.

Vistek Deals Center

Great Deals on Overstock, Open Box, Demos and Pre Owned Gear. Vistek guarantees all used equipment for 90 days, so you can purchase with confidence.

Trade-in Trade-up

Trade in the gear you have, into the gear you want. When you upgrade your equipment, pay tax only on the amount after your trade-in value is deducted!

Student Pricing

You earn top marks by securing exclusive low pricing on Student Deals, everything from cameras and lenses to lighting and other essentials.

We offer the professional video industry a specialized division called the Commercial Solutions Group

We are Sony authorized as a Professional and Broadcast Dealer, meaning our product range is extended to include the highest levels of production and broadcasting equipment available from Sony, as well as a broad range of other leading vendors, including full product service capability in our factory trained and authorized service centre located in downtown Toronto.