Create with Sony
Whether you shoot stills or video, or both, you’ve probably noticed the amazing advances Sony has made recently, especially in its unparalleled lineup of mirrorless and cinema cameras, not to mention the lenses and accessories that go with them. That wow factor extends itself right into your own creative process: Sony gear makes it easy to capture the kind of stunning images you’ve wanted all along. And you’ll know it when you see it.
Sony's Lenses to capture your vision
With an already expansive range of lenses to choose from, Sony has been busy adding new models to their ever-growing lineup. They now span an impressive spectrum of options to suit every shooting style and need, at price points geared to everyone from serious enthusiasts to high-end professionals.VIEW ALL LENSES
Sony's Zoom Lenses for Great Nature Photography
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Sony unveils three new G-Series fast prime lenses
Sony has just added three new compact, fast prime e-mount G-Series (not to be confused with the higher-end G-Master series) lenses, the FE 24mm f/2.8 G, FE 40mm f/2.5 G, and FE 50mm f/2.5 G. Each of the new lenses offer similar performance, construction quality and size, with the obvious differences being focal length and application usage.READ THE POST
One Mount.Connect seamlessly with E-mount. Compact and lightweight, E-mount connects APS-C to full-frame, Alpha mirrorless cameras to pro camcorders and entry level to high-end gear. Use full-frame lenses on APS-C bodies, and even attach E-mount lenses to professional camcorders.
Sony's Prime Lenses for Great Street Photography
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Sony alpha Series Mirrorless CamerasSince the launch of its alpha series of cameras, Sony has not only cornered the mirrorless market but also broken new technical ground with innovations that are almost hard to keep up with. They’ve also targeted each of these models to fit into just about any available niche, ensuring that there’s bound to be one that’s just right for you.
Sony's Best Selling Mirrorless Cameras
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Sony Cinema Line Digital Cinema CamerasMeet the Cinema Line of digital cinematography cameras from Sony. Discover our wide range of movie and film cameras used in award-winning Hollywood productions, TV dramas, commercials, documentaries, independent filmmaking and more. With that distinctive cinematic look, these cameras all provide advanced Sony full-frame image sensors providing excellent sensitivity, resolution dynamic range and bokeh with a range of high frame-rate capabilities. Choose or mix and match to meet your budget and production requirements, whether it’s 6K, C4K, 4K, HDR or HD productions.
Sony's Cinema Line
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Great sound for today’s news-makers
Our innovative UQP wireless microphone combines the crisp sound quality of digital audio processing with the reliability of analog FM modulation and true diversity reception. Portable, practical and highly reliable, it’s the ideal choice for ENG and field-based news production, documentary or bridal—and a perfect complement to Sony’s XDCAM handheld shoulder-mounted cameras.VIEW THE AUDIO
Gear Guide for Nature Lovers
This spring and summer, the great outdoors is beckoning us like never before. The only thing better than finding yourself amid nature’s bounty is having some great gear to capture the moment, bring it home and share it with others. We have a few suggestions.VIEW THE Guide
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We offer the professional video industry a specialized division called the Commercial Solutions Group
We are Sony authorized as a Professional and Broadcast Dealer, meaning our product range is extended to include the highest levels of production and broadcasting equipment available from Sony, as well as a broad range of other leading vendors, including full product service capability in our factory trained and authorized service centre located in downtown Toronto.