Create with Sony
Whether you shoot stills or video, or both, you’ve probably noticed the amazing advances Sony has made recently, especially in its unparalleled lineup of mirrorless and cinema cameras, not to mention the lenses and accessories that go with them. That wow factor extends itself right into your own creative process: Sony gear makes it easy to capture the kind of stunning images you’ve wanted all along. And you’ll know it when you see it.
Sony has updated the a7R III, a7R IV with improved LCD panels!
Sony has updated the a7R III, a7R IV with improved LCD panels!
Sony Alpha A7RIII A Mirrorless Body
The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
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Sony Alpha A7RIV A Mirrorless Body
Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.
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Sony Alpha ZV-E10 Mirrorless Body Black
Interchangeable-lens vlog camera ZV-E10 is designed for vlog and content creation with ease. Make the most of the large APS-C type sensor and the interchangeable lenses for impressive expressions.
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Buy NowSony's Lenses to capture your vision
With an already expansive range of lenses to choose from, Sony has been busy adding new models to their ever-growing lineup. They now span an impressive spectrum of options to suit every shooting style and need, at price points geared to everyone from serious enthusiasts to high-end professionals.
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Sony unveils three new G-Series fast prime lenses
Sony has just added three new compact, fast prime e-mount G-Series (not to be confused with the higher-end G-Master series) lenses, the FE 24mm f/2.8 G, FE 40mm f/2.5 G, and FE 50mm f/2.5 G. Each of the new lenses offer similar performance, construction quality and size, with the obvious differences being focal length and application usage.
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One Mount.
Connect seamlessly with E-mount. Compact and lightweight, E-mount connects APS-C to full-frame, Alpha mirrorless cameras to pro camcorders and entry level to high-end gear. Use full-frame lenses on APS-C bodies, and even attach E-mount lenses to professional camcorders.READ MORE
Sony alpha Series Mirrorless Cameras
Since the launch of its alpha series of cameras, Sony has not only cornered the mirrorless market but also broken new technical ground with innovations that are almost hard to keep up with. They’ve also targeted each of these models to fit into just about any available niche, ensuring that there’s bound to be one that’s just right for you.VIEW ALL CAMERAS
Benefits of using your Sony camera as a webcam
Imaging Edge Webcam lets you connect your Sony camera to a PC and use it as a high-quality webcam for live streaming or video conferencing.
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Sony's Best Selling Mirrorless Cameras
Sony Alpha A7III Mirrorless Body w/ Extreme Pro 128GB SDXC UHS-I Card & NPFZ100 Battery
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.
Sony Alpha A7RIV A Mirrorless Body
Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.
Sony Alpha A7C Mirrorless Kit Silver w/ FE 28-60mm f/4.0-5.6 Lens & Vlogger Accessory Kit
The α7C1 achieves uncompromising full-frame quality with the world’s smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF and speed, it’s truly an all-round performer, ready to enhance your creativity wherever you go.
Sony Alpha A6600 Mirrorless Body
The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilization and stunning image quality, a high-capacity battery and serious 4K HDR (HLG) movie shooting.
Sony Alpha 1 Mirrorless Body
A 50.1-megapixel full-frame stacked Exmor RS™ image sensor capable of up to 30 fps continuous shooting with up to 120 AF/AE calculations per second, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.
Sony Alpha A9II Body w/ 2x TOUGH-G 128GB SDXC UHS-II U3 Class 10 V90 Card
Delivers high-speed performance far exceeding SLRs. It’s equipped with the 35 mm stacked CMOS image sensor with integral memory for impressively fast overall readout speed.
Sony Alpha A7SIII Mirrorless Body w/ 160GB CFexpress Type A Card, 800MB/s read & 700MB write speeds
With extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, and fastdependable autofocusing.
Sony ZV-1 w/ Vlogger Accessory Kit
The ZV-1 is built to get great shots while you’re moving. With amazing image stabilization, you can shoot smooth video when walking and, as the lighting changes shadow to sun, or outdoors to in, the automatic exposure (AE) tracks faces and makes sure they always appear well-lit.
Sony Cinema Line Digital Cinema Cameras
Meet the Cinema Line of digital cinematography cameras from Sony. Discover our wide range of movie and film cameras used in award-winning Hollywood productions, TV dramas, commercials, documentaries, independent filmmaking and more. With that distinctive cinematic look, these cameras all provide advanced Sony full-frame image sensors providing excellent sensitivity, resolution dynamic range and bokeh with a range of high frame-rate capabilities. Choose or mix and match to meet your budget and production requirements, whether it’s 6K, C4K, 4K, HDR or HD productions.READ MORE
Sony's Cinema Line
Sony Alpha FX3 Cinema Line
The FX3 is capable of 4K internal recording, 10-bit depth and 4:2:2 colour sampling with All Intra on top of Long-GOP compression.
Sony FX6V Cinema Line
FX6 combines the best of Sony’s impressive digital cinema imaging technology with advanced imaging features from Sony’s industry-leading Alpha mirrorless technology.
Sony PXW-FX9 XDCAM 6K
FX9 offers an exceptional 15+ stops of dynamic range – beyond the normal range of human perception – allowing for unprecedented creative freedom in colour grading and post.
Sony MPC3610 VENICE Full Frame 6K
VENICE is equipped with a newly developed full-frame image sensor meeting the needs of the film industry in pushing the boundaries of large format image capture.Great sound for today’s news-makers
Our innovative UQP wireless microphone combines the crisp sound quality of digital audio processing with the reliability of analog FM modulation and true diversity reception. Portable, practical and highly reliable, it’s the ideal choice for ENG and field-based news production, documentary or bridal—and a perfect complement to Sony’s XDCAM handheld shoulder-mounted cameras.
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Gear Guide for Nature Lovers
This spring and summer, the great outdoors is beckoning us like never before. The only thing better than finding yourself amid nature’s bounty is having some great gear to capture the moment, bring it home and share it with others. We have a few suggestions.
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Vistek Deals Center
Great Deals on Overstock, Open Box, Demos and Pre Owned Gear. Vistek guarantees all used equipment for 90 days, so you can purchase with confidence.
Trade-in Trade-up
Trade in the gear you have, into the gear you want. When you upgrade your equipment, pay tax only on the amount after your trade-in value is deducted!
Student Pricing
You earn top marks by securing exclusive low pricing on Student Deals, everything from cameras and lenses to lighting and other essentials.
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Events by world-renowned photographers and filmmakers. New product launches and time limited promotions. The chance to win great prizes and save on your favourite brands! Read more.
We offer the professional video industry a specialized division called the Commercial Solutions Group
We are Sony authorized as a Professional and Broadcast Dealer, meaning our product range is extended to include the highest levels of production and broadcasting equipment available from Sony, as well as a broad range of other leading vendors, including full product service capability in our factory trained and authorized service centre located in downtown Toronto.
